原文链接：How Web3 Is Transforming the Gaming Industry
https://www.financemagnates.com/cryptocurrency/how-web3-is-transforming-the-gaming-industry/
We are seeing growth in independent gaming studios utilizing web3
我们看到独立游戏工作室利用 Web3 收获的增长。
Web3，作为一个概念，只有不到十年的历史，但它作为一个技术发展的框架已经开始流行。Web3 在游戏中找到了它最有反应能力的受众和开发者群体，而游戏本身就是一个增长型产业。但是，Web3 去中心化的游戏方法在游戏创作和区块链技术的交汇处特别活跃。
One of the signs of a gaming revival is the growth in independent gaming studios. In 2022, game building is extremely active: as many as 25 new games appear on Steam each day. There are more than 2,500 US-based game studios, but game development is no longer regionally restricted and in the hands of a few gaming giants. Instead, there is a variety of creative teams, taking up multiple avenues of development.
游戏复兴的标志之一是独立游戏工作室的增长。在2022年，游戏建设极为活跃：每天有多达25个新游戏出现在 Steam 上。美国有2500多家游戏工作室，但游戏开发不再受地区限制，不再掌握在少数游戏巨头手中。相反，有各种各样的创意团队，占据了多种开发途径。
The concept of Web3 brings user-generated content to gaming. Modding, for instance, proved especially successful for creators and highly appealing for players. Novelty demand and building on the common game framework of Minecraft was a huge success for Microsoft. Minecraft modding led to a billion official downloads and $350M in additional income since 2017. Then, there is the free, open-source modding through informal channels.
Web3 的概念为游戏带来了用户生成的内容。例如，游戏改装(Modding)被证明对创作者特别成功，对玩家也有很大吸引力。新奇的需求和建立在《Minecraft》的共同游戏框架上，对微软来说是巨大的成功。自2017年以来，《Minecraft》的 MOD 导致了10亿次官方下载和3.5亿美元的额外收入。然后，还有通过非正式渠道的免费、开源的修改。
Web3 expands the appeal of making your own world and actually owning it. This concept is already built into several metaverse games on the blockchain, which focus on providing building opportunities and then lets their players create unscripted unique digital 3D venues. The model was successful for top metaverse games like Decentraland, The Sandbox and other simulated worlds.
Web3 扩大了制造你自己的世界并实际拥有它的吸引力。这个概念已经内置于区块链上的几个元老级游戏中，这些游戏专注于提供建设机会，然后让他们的玩家创造无脚本的独特数字3D场所。这种模式对于像 Decentraland, The Sandbox 和其他模拟世界这样的顶级元空间游戏是成功的。
Web3 world-building is free creation open to almost anyone with the right skills, with no limit to potential earnings and fame. In traditional gaming, the studio would reap all the praise and income, which Web3 now releases to a whole new scene of creators.
Web3 的世界建设是免费的创作，几乎对任何有适当技能的人开放，对潜在的收入和名声没有限制。在传统的游戏中，工作室将获得所有的赞誉和收入，而 Web3 现在向一个全新的创造者场景发布。
Alexis Ohanian, the Co-Founder and Director of Reddit and serial Internet entrepreneur, has noted the value hidden in incipient Web3 projects. In a recent interview, Ohanian explained the growth of Web2 was about content – the so-called read and write part of the Internet. “All that Web3 jargon we see, it’s about the third part, ownership.” Ohanian sees gaming and NFTs as the beginnings of infrastructure that will have tremendous implications down the line.
Reddit 的联合创始人兼董事、连续的互联网企业家 Alexis Ohanian 注意到了隐藏在新生的Web3 项目中的价值。在最近的一次采访中，Ohanian 解释说，Web2 的增长是关于内容的——互联网的所谓读写部分。"我们看到的所有 Web3 的行话，都是关于第三部分，即所有权。" Ohanian 认为游戏和 NFTs 是基础设施的开端，将在未来产生巨大的影响。
One of the concepts of Web3 is owning your own resources and value. In gaming, there are many ways in which the player can create a scarce resource. World creation and metaverse land plots, crafting, equipment upgrades or characters leveling up, are all that can be reflected in decentralized records. Even the time spent playing the game can be added to the balance of each individual player.
Web3 的概念之一是拥有自己的资源和价值。在游戏中，玩家有很多方法可以创造稀缺资源。世界的创造和元气的地块(metaverse land plots)，手工制作，装备升级或人物等级提升，都可以体现在去中心化的记录中。甚至玩游戏的时间也可以加到每个玩家的余额中。
Gaming already produces a seemingly limitless inflow of hours spent on perfecting one’s progress. Take Elden Ring, a recent hit – almost half a million players were spending hundreds of thousands of hours exploring the game and testing out strategies.
游戏已经产生了一个看似无限的流入，花在完善一个人的进步上的时间。以最近的热门游戏《艾尔登环》为例——几乎有50万玩家花了数十万小时探索游戏和测试策略。
Gaming activity increased by 14% in 2021, a recent survey reveals. Players on average spend more than eight hours and 27 minutes on games per week. Some of the gamers tried to monetize their gameplay through Web2 channels and social media, with over 8.8 billion hours of streamed games which are watched over the course of a year.
一项调查显示，游戏活动在2021年增加了14%。玩家平均每周在游戏上花费超过8小时27分钟。一些游戏玩家试图通过Web2渠道和社交媒体来实现游戏的货币化，一年中，有超过88亿小时的流媒体游戏被观看。
But, there are many more ways to extract the value of gaming and track one’s progress. The blockchain is the perfect tool to wrap up game achievements, so they cannot be erased or modified. Players need not become streamers in order to monetize the hours played. Rather, they can tokenize them on the blockchain, with several powerful tools to turn their gaming progress into an asset. The potential for tokenization has spread to many types of games, including simulated sports, puzzles or even chess tournaments with NFT and tokens.
但是，还有很多方法可以提取游戏的价值并跟踪一个人的进展。区块链是打包游戏成就的完美工具，区块链让游戏成就不能被抹去或修改。玩家不需要为了使游戏时间货币化而成为流作家。相反，他们可以在区块链上将其代币化，用几个强大的工具将他们的游戏进展变成一种资产。代币化的潜力已经扩散到许多类型的游戏，包括模拟体育、拼图甚至是用NFT和代币进行的国际象棋比赛。
Web3 is no longer just vaporware but offers sufficient tools to take your value and achievements with you. Lightweight cryptocurrency wallets can now connect to the app you use, and almost seamlessly increase your balance in exchange for your regular digital activities. The infrastructure is already there: blockchains run 24/7, and smart contracts can listen for events and distribute value.
Web3 不再只是蒸发器，而是提供足够的工具，让你的价值和成就与你同行。轻量级的加密货币钱包现在可以连接到你使用的应用程序，并几乎无缝地增加你的余额，以换取你的常规数字活动。基础设施已经存在：区块链24/7运行，智能合约可以监听事件并分配价值。
A blockchain can compensate users in two major ways. One, by paying out tokens, which will work like digital money and give a certain value to the gameplay. And two, by creating unique NFT items shaped by game experience. For instance, the hours spent upgrading your game hero with equipment, enchantments, skills, or other items can be translated into a rare or unique non-fungible token (NFT), which can then be resold or kept as a store of value.
区块链可以通过两种主要方式对用户进行补偿。其一，通过支付代币，这将像数字货币一样工作，并赋予游戏的一定价值。第二，通过创造由游戏经验塑造的独特NFT项目。例如，用装备、魔法、技能或其他物品升级你的游戏英雄所花费的时间，可以转化为稀有或独特的不可伪造的代币（NFT），然后可以出售或保留作为价值储存。
Game and blockchain developers already had all the tools to turn a user into a point of value generation. This translated into the simple idea of getting paid for gaming. For a few months, the model looked very promising and sparked great enthusiasm, especially for the Axie Infinity game. At one point, playing Axies could produce a reasonably high monthly income, leading to a gold rush.
游戏和区块链开发者已经有了所有的工具，可以把用户变成一个价值产生点。这转化为通过游戏获得报酬的简单想法。几个月来，这个模式看起来非常有前途，并引发了巨大的热情，比如说 Axie Infinity。一时间，玩 Axies 可以产生相当高的月收入，导致了淘金热。
A few problems immediately arose from this. Players were paid in crypto tokens, and to spend the funds, they had to convert the tokens to fiat. But, all the selling depressed the token price and destroyed the intended economic model.
由此立即产生了一些问题。玩家是以加密代币支付的，为了花掉这些资金，他们必须将代币转换成法币。但是，所有的销售都压低了代币价格，破坏了预期的经济模式。
The second problem is that traditional gamers are sometimes averse to using crypto assets. Even in the best-case scenario, they can have a steep learning curve to get on board cryptocurrency usage. So, projects have to be proactive about their user cultivation process, instead of setting up their potential clients on a rather complicated path of learning crypto first and then come back for the game. Projects like EVOS.gg already have a form of seamless onboarding, with an exclusive wallet set up for the gamer to accrue any tokens and NFT prizes. There is no need to visit a crypto exchange, understand networks and fees, or buy anything in advance.
第二个问题是，传统的游戏玩家有时对使用加密货币资产感到厌恶。即使在最好的情况下，他们也会有一个陡峭的学习曲线来加入加密货币的使用。因此，项目必须积极主动地培养用户，而不是让他们的潜在客户走上一条相当复杂的道路，先学习加密货币，然后再回来玩游戏。像EVOS.gg 这样的项目已经有了一种无缝上岗的形式，为游戏者设置了一个专属的钱包来累积任何代币和NFT奖品。不需要访问加密货币交易所，了解网络和费用，或提前购买任何东西。
But, the most important thing to avoid is to copy a model where players strip-mine the game of value, and they play just to grind out as many tokens as possible. This is not viable for the game, and we have many examples where the P2E model is already depleted, while the game team is just starting out to improve their product. The goal of Web3 should be to add value, and not to extract all value from a game until it is no longer fun to play.
但是，最重要的是要避免复制一种模式，即玩家对游戏的价值进行剥离式开采，他们玩的目的只是为了尽可能多地赚取代币。这对游戏来说是不可行的，我们有很多例子，表明 P2E 模式已经被耗尽，而游戏团队刚刚开始改进他们的产品。Web3 的目标应该是增加价值，而不是从一个游戏中提取所有的价值，直到它不再有乐趣。
Web3 can create a whole new type of community. Let’s speak of the DAO, or Decentralized Autonomous Organization. This is where the community can decide for itself where the project is going. There are already multiple examples of successful DAO where asset owners can vote and direct the project.
Web3 可以创造一种全新的社区类型。让我们说说DAO，即分散的自治组织。这就是社区可以自己决定项目的走向。已经有多个成功的DAO的例子，资产所有者可以投票并指导项目。
This is a new form of governance, replacing the opaque decision-making process of the corporation with a technological hub where each decision is visible and accessible to the whole community. The access point to this structure is, again, ownership. So, it’s double participation, once by owning a piece of the project, and again when having the right to decide on its future.
这是一种新的治理形式，用一个技术中心取代了公司不透明的决策过程，在这个技术中心，每一个决定都是可见的，并且可以被整个社区访问。这个结构的接入点，依然是，所有权。因此，这是双重参与，一次是拥有项目的一部分，另一次是有权决定项目的未来。
Blockchain voting somewhat resembles shareholder rights, though DAO is even more democratized, with almost no geographical limitations to ownership. And of course, shareholder votes do not happen on the blockchain and need human intermediaries. All a DAO needs is a well-built collection of smart contracts, where the code is entirely transparent and predictable.
区块链投票有点类似于股东权利，尽管DAO的民主化程度更高，对所有权几乎没有地域限制。当然，股东投票也不会发生在区块链上，需要人类中介。DAO所需要的是一个精心构建的智能合约集合，其中的代码是完全透明和可预测的。
DAO is where the question of personal participation is answered. One of the critical points for Web3 is the need to buy assets, often high-priced, with no real game in production. This has been very worrisome for Web3 investors, and it is true that some of the projects collected funds and proved to be nothing more than a money-grabbing operation. But, others offered the advantage of early access, and then went on to build a complex, stunning hub of value and entertainment. The early investors were justly rewarded for their foresight and patience and, of course, for taking an asymmetric risk with a high reward potential.
DAO 是回答个人参与问题的地方。Web3 的关键点之一是需要购买资产，往往是高价的，没有真正的游戏在生产。这让 Web3 的投资者非常担心，确实有一些项目收集了资金，并被证明只不过是一种圈钱的行为。但是，其他项目提供了早期访问的优势，然后继续建立一个复杂的、令人惊叹的价值和娱乐的中心。早期投资者因其远见和耐心得到了合理的回报，当然，他们也承担了具有高回报潜力的不对称风险。
It is not always necessary to have an overpriced NFT to participate in a DAO. Sometimes, token ownership is enough. But, it raises an interesting issue, in Web3, each user has some skin in the game. Part of the curation and decision-making process hinges on dedicated fans, who are willing to offer value upfront and build their own little corner of Web3, whether it is a DAO, a metaverse location or a game economy.
参加 DAO 并不总是需要拥有高价的NFT。有时，代币所有权就足够了。但是，这提出了一个有趣的问题，在 Web3 中，每个用户在游戏中都有一些皮肤。策划和决策过程的一部分取决于热心的粉丝，他们愿意预先提供价值，并建立他们自己的 Web3 的小角落，无论是 DAO、元宇宙空间位置还是游戏经济。
When players produce NFT or tokens based on their gameplay, they can also show loyalty by staking or voting. In Web3 games, they will not only be game consumers but have partial ownership of the game.
当玩家通过他们的游戏产生NFT或代币时，他们也可以通过押注或投票来显示忠诚度。在 Web3 游戏中，他们不仅是游戏消费者，而且对游戏有部分所有权。
Many projects try to build themselves up as an exclusive club, requiring a significant buy-in. And for some, it worked to create a sense of exclusivity in an over-saturated information market. But there are ways to use Web3 features without requiring a big upfront investment.
许多项目试图把自己打造成一个独家俱乐部，需要大量的买入。而对某些人来说，这在过度饱和的信息市场中创造了一种排他性的感觉。但是，有一些方法可以在不需要大量前期投资的情况下使用 Web3 的功能。
Players can start achieving and building while having fun. And after that, they can wrap up the content and own it, upgrade and resell if they want. Games don't need to optimize for token operations and value, but they may become a play-to-earn combination, which takes the full gaming experience and turns it into NFTs, short term rewards and long-term voting rights.
玩家可以在享受乐趣的同时开始实现和建设。而在这之后，他们可以把内容打包起来（译注：即打包成 NFT），并拥有它，如果他们愿意，可以升级和转售。游戏不需要为代币运营和价值进行优化，但它们可能会成为从玩到赚的组合，这需要完整的游戏体验并将其转化为NFT、短期奖励和长期投票权。
Projects like Bored Ape Yacht Club added a 'cool' dimension to the large upfront investment. BAYC avatars trading for more than 100 ETH are one of the more influential crypto societies. ApeCoin (APE) also boosted the NFT collection's influence, tying it all together with a metaverse-based game.
像 Bored Ape 游艇俱乐部这样的项目为大量的前期投资增加了一个 "酷 "的层面。交易价格超过 100ETH 的 BAYC 化身是更有影响力的加密货币社团之一。APE 也提升了NFT系列的影响力，将其与一个基于元数据的游戏联系在一起。
It is also possible to take a game-first approach, with the value coming in as a logical extension of the game. No need to build up hype, all games have the capacity to build a dedicated community, which can then become empowered to use Web 3 elements. The blockchain gaming space has all the right tools, so it can onboard gamers that are not crypto-savvy, or are even somewhat crypto-averse.
也可以采取游戏优先的方法，将价值作为游戏的逻辑延伸。不需要炒作，所有的游戏都有能力建立一个专门的社区，然后可以授权给他们使用 Web3 元素。区块链游戏领域拥有所有正确的工具，因此它可以接纳不懂加密货币的游戏者，甚至有点不喜欢加密货币的人。
And, while Web3 may be the future, it is highly important to have a positive onboarding experience for as many users as possible. This is the only way that users will not be overwhelmed by terminology or find the project meaningless. Our approach is to build a fun game with a rewarding progress potential, and then offer the opportunity to wrap up that progress and participate in the larger Web3 ecosystem.
而且，虽然 Web3 可能是未来的趋势，但对尽可能多的用户来说，有一个积极的上手体验是非常重要的。只有这样，用户才不会被术语所淹没，或者觉得这个项目毫无意义。推荐的方法是建立一个有趣的游戏，具有奖励性的进展潜力，然后提供机会来总结这个进展并参与更大的Web3 生态系统。