While 2020 was the year in which the “creator economy” received peak attention, monetization and engagement options for creators are relatively constrained. Multicoin believes there’s an opportunity for someone to build a blockchain-native platform for artists to better connect with their fans. 

Let’s walk through how this might work. 

Imagine you’re Taylor Swift. After being red-pilled one day, you decide to upload your whole catalog to Audius, a music streaming platform built on the blockchain. By doing so, you earn AUDIO for uploading tracks and having people listen to your music.

Ahead of your next tour, you decide you want to reward your biggest fans by giving them access to a ticket pre-sale. To do this, you use Dialect, a smart messaging protocol that allows you to send messages based on a user’s on-chain actions. You decide to send your message to everyone that’s logged more than 1,000 listens of your music, aka the true Swifties. Only these people can buy early access tickets, perhaps even at a discounted price. 

Numerous kinds of interactions are possible with data on open, permissionless systems.