DJI Technology Co. Ltd. is preparing to launch its first panoramic drone, just one month after releasing the Osmo 360 panoramic camera, according to leaked images that suggest an intensifying battle with Insta360 Technology Co. Ltd. in the emerging 360-degree imaging market.

The leaked photos from drone news site SBDJI show a design similar to DJI's Avata series, featuring integrated propeller guards and dual front-facing obstacle avoidance sensors. Industry sources suggest DJI will maintain an aggressive pricing strategy to capture market share, potentially undercutting Insta360's upcoming Antigravity A1 drone, which is scheduled to ship in January 2026.

The competition highlights a broader shift in the action camera market, where traditional boundaries between handheld devices and aerial platforms are blurring. DJI's dual product launch strategy—entering panoramic cameras before expanding to drones—reverses its typical pattern of moving from aerial to ground-based devices.

The panoramic imaging market is attracting new entrants beyond the two established players, with rumors of Vivo exploring gimbal cameras and Dreame Technology entering both panoramic cameras and drones, signaling growing commercial interest in 360-degree content creation.