Distribution represents the set of tactics, deals, and strategies that enable a company to make a product and service easily reachable and reached by its potential customers. It also serves as the bridge between product and marketing to create a controlled journey of how potential customers perceive a product before buying it. ContentsWhat your remote can teach you about distributionIntegrated distribution: a primer How did Netflix end up on your remote control?Distribution as the bridge betw...

Distribution represents the set of tactics, deals, and strategies that enable a company to make a product and service easily reachable and reached by its potential customers. It also serves as the bridge between product and marketing to create a controlled journey of how potential customers perceive a product before buying it. ContentsWhat your remote can teach you about distributionIntegrated distribution: a primer How did Netflix end up on your remote control?Distribution as the bridge betw...