Everyone wants best for their child. Specially when it comes to Indian parents no one is more protective than them. This tension Gave birth to India latest unicorn of 2022 Mamaearth.

When Alags were expecting their 1st child they wanted to give the supreme product to their child but the chemicals used in them were the barriers which led them to order them it from US. After sometime the cost and the inconvenience faced by them turned Parents Entrepreneurs.

In 2016 they started mamaearth under the parent company Honasa Consumer Pvt Ltd. They were using natural, plant-based or manmade, which are both certified safe as well as effective.

In just four years, Mamaearth became Asia’s first brand to get the MadeSafe certification for its toxin-free products which led it to one of India’s fastest-growing brand crossing Rs 100 crore turnover mark.

Funding over the years

Fireside ventures were the first who invested in Hosnasa with a valuation of

$37.5 M. Over the years many investors came but one of their Brand ambassador and also an investor Shilpa Shetty invested $250K which increased their Digital presence.

Sequoia India Managing Director Ishaan Mittal said that as the discovery and consumption of FMCG brands are getting more influenced by digital channels, it is providing a unique opportunity to founders to build brands of the future.(From Mint).

Over the five years Honasa has established its presence over 1000 cities which also includes brand other than Mamaearth ,they are The Derma Co and Aqualogica.

To expand their presence they have acquired content women-oriented platform Momspresso along with its associated influencer engagement platform Momspresso MyMoney.