The cultural counterpart of a gene is a meme. In the evolution of culture, memes act as replicators and communicators—it could be a trend of thought, a fad, a "chain letter," or a conspiracy theory. With bad luck, a meme can also be a computer virus. "A Brief History of Information"

The cultural counterpart of a gene is a meme. In the evolution of culture, memes act as replicators and communicators—it could be a trend of thought, a fad, a "chain letter," or a conspiracy theory. With bad luck, a meme can also be a computer virus. "A Brief History of Information"