One of the pieces of advice I got while at FarCon regarding my new business was to give away the services for free to a few people in my circle. This was already part of my plan, but it was nice to get some affirmation behind it. In a referral-focused space, strong relationships will be key for customer discovery.

My apartment building has a conference room I can book ahead of time, and I met with my first client there this week. I guess I feel a little less worried now about the fact that my home address is also my business address.

Ahead of our meeting, I gave him some prep work. This was to make sure we had talking points ready, but more importantly, it was a way to gauge how serious he was about wanting to learn something new.

I know I’m looking for high-agency clients. People who can learn and research on their own are exactly the kind of people I want to work with. Not only did he show up with his prep done, but he took notes throughout as well.

One of my concerns coming into the first consultation was whether I’d have enough to talk about to fill an hour-long session. I realized early in the conversation that this was a foolish thought. People want to talk about their plans, their strategy, and their goals. Helping them define those and make them feel tangible isn't a hard conversation to have. Listen, ask good questions, and repeat.

What I’m walking away with from this client experience is a better understanding of the types of conversations I’ll be focusing on. Traditional finance education. Crypto and decentralized social education, which Farcaster makes much easier to explain and show. And maybe the most surprising one of all, helping people identify what they’re actually striving for.

What signals do you look for in someone worth investing your time into?