Among all consumer groups, competition in the fast food world is tight. One way for brands to stand out is to test new items and make changes to menus whenever possible, creating buzz along the way.

Earlier this year, KFC offered a plant-based fried chicken nugget alternative for a limited time. That launch "elevated the brand and boosted relevance," David Gibbs, CEO of KFC's parent company Yum Brands (YUM), said during a May call with analysts.

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The new nuggets have another potential advantage: They're perfect for snacking, a trend that's seeing a comeback as consumers adapt to hybrid work or return to the office. Nuggets could be a way for KFC to remind customers that they sell food that can be eaten on the go.

Other brands have also revamped their chicken lineups lately. Last year, Popeyes launched its own nuggets in an attempt to capitalize on the success of its blockbuster chicken sandwich. And earlier this year, McDonald's brought chicken nuggets back to the menu at some of its locations for a limited time.