Creating buzz and selling snacksAmong all consumer groups, competition in the fast food world is tight. One way for brands to stand out is to test new items and make changes to menus whenever possible, creating buzz along the way. Earlier this year, KFC offered a plant-based fried chicken nugget alternative for a limited time. That launch "elevated the brand and boosted relevance," David Gibbs, CEO of KFC's parent company Yum Brands (YUM), said during a May call with analysts. * The new ...