TL;DRMoney is not the ultimate reward — connections and culture areSocial and Cultural Capital grow slowly but last longTo feed the next bull run, crypto rewards have to shift from “fast-food” to “slow-food-rewards”Introduction“We will just hand out money — and they will come.” That was my friend’s reaction to my question about how she wants to attract users to her DeFi protocol. Rewards are fuel for the fire. They are candy for the brain. They attract users and entice them to stay. Most impo...

TL;DRMoney is not the ultimate reward — connections and culture areSocial and Cultural Capital grow slowly but last longTo feed the next bull run, crypto rewards have to shift from “fast-food” to “slow-food-rewards”Introduction“We will just hand out money — and they will come.” That was my friend’s reaction to my question about how she wants to attract users to her DeFi protocol. Rewards are fuel for the fire. They are candy for the brain. They attract users and entice them to stay. Most impo...