The lens of “business development” in web3 has evolved from a disciplined-analytical approach into a loosely-defined networking aficionado. Companies track and optimize every single customer interaction in order to achieve the golden 3:1 lifetime value (LTV) to cost-of-acquisition (CAC) ratio. For every $1 spent on acquiring new customers, that customer should return $3 in revenue. These calculations are typically made from the top of the funnel (SEO, PPC, etc.) all the way down until custome...