A month into building a creative team from zero is the least exciting part of the outside world. You're willing to spend any writing hour sharing the bits and pieces of failure wisdom: here's what we did wrong and how we were crushed by an advisor and/or governmental bureaucracy. Still, it's this thesis I've been internally developing for some time now, and for us, it's essential to share it with the public eye now when we're still early enough to make substantial mistakes at the low cost of growing a creative startup. A reimagined ThinkPink is set around this core concept, and if we are to win some or ultimately fail – this text may explain the reasoning behind our fate.
We're living at times of foundational shifts in how we approach creative work. With the vast arsenal of easily accessible AI tools at our disposal, the creative process we've used to is about to become commoditized: any business owner can compile a fast-paced "marketing team" with little to no resources, quickly generate ongoing campaigns, and cut costs on creative professionals that are usually tough to communicate with. The number of in-house dedicated content teams built from internal company staff will grow exponentially. Creative work is affordable like never before.
The next logical step is to ask yourself: how can a dedicated team of creative professionals carve out a niche in the world of easily-generated content? Our vision with ThinkPink narrows to simply turning our full attention to the packaged solutions with a strong vision and innovative technology under the solid transparent umbrella. You spend X; you get Y – and Y isn't as good as you can unwrap and put on your table. Your creative strategy and its implementation become a productized service that will help your client make more money, save time, and be 100x more productive.
At ThinkPink, we turn our full attention to tailor-made Experience as a Service: the business provides what is essential for its brand, product, and core market, and we build an innovative community-driven emotional experience with complete transparency and a boundless toolkit—with an experience packaged as a product. In our view, it's a solution with the limitless scaling potential to enrich customers' emotions and form deep connections with the product and/or brand.
We build the foundational pipeline for Experience as a Service to be:
An understandable, financially viable, locked, and loaded creative solution for gaining brand recognition and involving the current community in a company-centric experience.
A product that offers transparency around the tools and the pricing of such Experience, with the flexibility to pause a development mid-stage when there are doubts or desire to complete the project on the company's resources alone.
A marketing event that feels fresh, modern packed with a toolkit full of transparent communication and a comprehensible development process as we're not bounded to a particular set of technologies (or rather - tools do not define us but by our spiritual approach to EaaS).
A truly personalized and tailored experience that aligns with the client's brand, product, and target market.
It answers the need for a business to "humanize" the brand, make it feel "on the edge of something new and exciting," and facilitate long-term community loyalty and empathy with the shift towards emphatic marketing solutions.
It answers the need for transparent creative solutions with an understandable and humane process. Long gone are the days of closed agencies with sketchy pricing that gets more complicated with each step further into the production process. The product - even a creative one - must be understandable and transparently produced. If it's not, there's no trust.
It answers the need to reach out to previously unforeseen markets and audiences that value empathic connections and companies that stand for something much more than pure commercial gains.
We build Experience as a Service by applying production legos that are not glued to each other. Each Experience by ThinkPink is a composable playground filled with infinite tools. A client takes a journey with us - one step at a time. The nature of EaaS allows the client to exit the project mid-stage if they feel the need to finish on their own.
We split our product into two cycles:
The Foundation (Creative Strategy): a detailed and fully budgeted outline of an Experience. Creative strategy is a foundational aspect of EaaS. You provide what matters for your company – we assemble a vision upon that input. Emotional and humane. Transparent and fair. Nothing is left behind. Every tool is within our reach. We keep it simple and sophisticated at the same time. We provide you with a three-point solution that contains the following:
The Ignition (Production): a turn from The Foundation to the shipped Experience.
In future posts, we will examine our previous work in that framework to explain how each cycle has been conducted and what results we have achieved with regard to a particular client. Although we focus on a productized solution, unique input from the client's side plays a significant role in building an Experience by ThinkPink.
For our team, it's clear how many challenges are ahead. Having spent years in traditional local marketing game, we need more credibility in what we're trying to achieve at this stage of the studio's life. With leaving our legacy production process behind, we must distill the primary revenue streams and any potential ancillary income sources we plan to pursue long term. And we still need to clarify certain aspects of EaaS - partially, that's the reason behind this writing.
But these challenges are inspiring. In the chaos, we need another human being to find a path to a future worth building. Distilling the essentials in the ocean of data has become one of humanity's most important skills. Now it's time to focus even more on distilling human emotions and focusing on each other. To provide value to communities and inspire them to be the best versions of themselves. In our view, empathetic experiences can do just that.
We ready to talk and ready to support that change. Let's get to work.
The most validated core conclusion of social science across many decades and thousands of studies is that human intelligence makes a very broad range of life outcomes better. Smarter people have better outcomes in almost every domain of activity: academic achievement, job performance, occupational status, income, creativity, physical health, longevity, learning new skills, managing complex tasks, leadership, entrepreneurial success, conflict resolution, reading comprehension, financial decision making, understanding others' perspectives, creative arts, parenting outcomes, and life satisfaction.
Source:
Our website:
https://www.thinkwithpink.com/
Follow us on Twitter:
A month into building a creative team from zero is the least exciting part of the outside world. You're willing to spend any writing hour sharing the bits and pieces of failure wisdom: here's what we did wrong and how we were crushed by an advisor and/or governmental bureaucracy. Still, it's this thesis I've been internally developing for some time now, and for us, it's essential to share it with the public eye now when we're still early enough to make substantial mistakes at the low cost of growing a creative startup. A reimagined ThinkPink is set around this core concept, and if we are to win some or ultimately fail – this text may explain the reasoning behind our fate.
We're living at times of foundational shifts in how we approach creative work. With the vast arsenal of easily accessible AI tools at our disposal, the creative process we've used to is about to become commoditized: any business owner can compile a fast-paced "marketing team" with little to no resources, quickly generate ongoing campaigns, and cut costs on creative professionals that are usually tough to communicate with. The number of in-house dedicated content teams built from internal company staff will grow exponentially. Creative work is affordable like never before.
The next logical step is to ask yourself: how can a dedicated team of creative professionals carve out a niche in the world of easily-generated content? Our vision with ThinkPink narrows to simply turning our full attention to the packaged solutions with a strong vision and innovative technology under the solid transparent umbrella. You spend X; you get Y – and Y isn't as good as you can unwrap and put on your table. Your creative strategy and its implementation become a productized service that will help your client make more money, save time, and be 100x more productive.
At ThinkPink, we turn our full attention to tailor-made Experience as a Service: the business provides what is essential for its brand, product, and core market, and we build an innovative community-driven emotional experience with complete transparency and a boundless toolkit—with an experience packaged as a product. In our view, it's a solution with the limitless scaling potential to enrich customers' emotions and form deep connections with the product and/or brand.
We build the foundational pipeline for Experience as a Service to be:
An understandable, financially viable, locked, and loaded creative solution for gaining brand recognition and involving the current community in a company-centric experience.
A product that offers transparency around the tools and the pricing of such Experience, with the flexibility to pause a development mid-stage when there are doubts or desire to complete the project on the company's resources alone.
A marketing event that feels fresh, modern packed with a toolkit full of transparent communication and a comprehensible development process as we're not bounded to a particular set of technologies (or rather - tools do not define us but by our spiritual approach to EaaS).
A truly personalized and tailored experience that aligns with the client's brand, product, and target market.
It answers the need for a business to "humanize" the brand, make it feel "on the edge of something new and exciting," and facilitate long-term community loyalty and empathy with the shift towards emphatic marketing solutions.
It answers the need for transparent creative solutions with an understandable and humane process. Long gone are the days of closed agencies with sketchy pricing that gets more complicated with each step further into the production process. The product - even a creative one - must be understandable and transparently produced. If it's not, there's no trust.
It answers the need to reach out to previously unforeseen markets and audiences that value empathic connections and companies that stand for something much more than pure commercial gains.
We build Experience as a Service by applying production legos that are not glued to each other. Each Experience by ThinkPink is a composable playground filled with infinite tools. A client takes a journey with us - one step at a time. The nature of EaaS allows the client to exit the project mid-stage if they feel the need to finish on their own.
We split our product into two cycles:
The Foundation (Creative Strategy): a detailed and fully budgeted outline of an Experience. Creative strategy is a foundational aspect of EaaS. You provide what matters for your company – we assemble a vision upon that input. Emotional and humane. Transparent and fair. Nothing is left behind. Every tool is within our reach. We keep it simple and sophisticated at the same time. We provide you with a three-point solution that contains the following:
The Ignition (Production): a turn from The Foundation to the shipped Experience.
In future posts, we will examine our previous work in that framework to explain how each cycle has been conducted and what results we have achieved with regard to a particular client. Although we focus on a productized solution, unique input from the client's side plays a significant role in building an Experience by ThinkPink.
For our team, it's clear how many challenges are ahead. Having spent years in traditional local marketing game, we need more credibility in what we're trying to achieve at this stage of the studio's life. With leaving our legacy production process behind, we must distill the primary revenue streams and any potential ancillary income sources we plan to pursue long term. And we still need to clarify certain aspects of EaaS - partially, that's the reason behind this writing.
But these challenges are inspiring. In the chaos, we need another human being to find a path to a future worth building. Distilling the essentials in the ocean of data has become one of humanity's most important skills. Now it's time to focus even more on distilling human emotions and focusing on each other. To provide value to communities and inspire them to be the best versions of themselves. In our view, empathetic experiences can do just that.
We ready to talk and ready to support that change. Let's get to work.
The most validated core conclusion of social science across many decades and thousands of studies is that human intelligence makes a very broad range of life outcomes better. Smarter people have better outcomes in almost every domain of activity: academic achievement, job performance, occupational status, income, creativity, physical health, longevity, learning new skills, managing complex tasks, leadership, entrepreneurial success, conflict resolution, reading comprehension, financial decision making, understanding others' perspectives, creative arts, parenting outcomes, and life satisfaction.
Source:
Our website:
https://www.thinkwithpink.com/
Follow us on Twitter:
Share Dialog
Share Dialog
Subscribe to a1xsn
Subscribe to a1xsn
<100 subscribers
<100 subscribers
No activity yet