Adim

When someone suffers from a slow start to a career in the entertainment industry, they’ll often fall on the phrase “it’s about who you know.” But when someone succeeds in a sustained career in the entertainment industry, they’ll look to alter the phrase: “it’s about who you’ve learned from.” A mentor's guidance can transform creative paths and illuminate industry nuances, opening doors that have historically been kept locked. Starting this summer, Adim is proud to announce our new Mentor...

In the world today, pools of latent talent with untapped creative potential are sidelined by market dynamics – due to factors like proximity and accessibility, there are more talented storytellers than there are opportunities available. Adim’s focus is to empower a broader segment of these creators. Just like the 2002 Oakland Athletics did with the sport of baseball, to innovate and find alternative paths to success, we need to reevaluate the frameworks which the foundation of the entertainme...

Last month, we launched Adim to bring together creators of all backgrounds and skills to collaborate, create, and own an entire narrative universe. A whole universe that would begin in one room, over one weekend. Today we are excited to share that we have kicked off development of that universe with 100 creators from around the world inside our very first Creator Room, led by Rob McElhenney and Keyonna Taylor.Creator Room #1 Zoom SessionWhen we started Adim, we led with the hypotheses that 1)...