Cognitive reframing, humanity and AI part 2
Blog iconAdrian Ho
Feb 27
In the first part of this piece, I tried to establish that cognitive reframing is a foundational component of good mental health, creativity, positive cultural progress and the development of behavioral and cognitive modernity in humans. This led me to the observation that using cognitive reframing in creativity and strategy means:”an alignment of positive mental models; creativity; positive cultural adaption; and furthering humanity aren’t an exception, but should be the goal.” I mean that c...

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Positional vs. Relational Strategy, flow and distributed cognition in teams.

Positional vs. Relational Strategy, flow and distributed cognition in teams.

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Value in a web3 world

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Post-competence

Brands in a Web3 world

Brands in a Web3 world

Revisiting ecosystem brands

Revisiting ecosystem brands

Adrian Ho

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Co-founder and chairperson at Zeus Jones zeusjones.com. Managing partner at Demos demosfunds.io.

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Cognitive reframing, humanity and AI part 1
Blog iconAdrian Ho
Feb 27
I’ve been sitting on these ideas for a while as I haven’t fully thought through the implications, but it’s probably better to get them out now and come back to it later when I’ve had more of a chance to reflect. This is the first half of a two-part piece. I’ve been thinking a lot about cognitive reframing and how it can be such a powerful and uniquely human trait. There’s a famous quote - which I can’t find - that goes something like: ” When you’re confronted by terrifying 10-foot waves… grab...
Positional vs. Relational Strategy, flow and distributed cognition in teams.
Blog iconAdrian Ho
Oct 19
There’s an incredibly fascinating debate taking place within football (soccer) between two very different strategic approaches. On the one side - the reigning and dominant style for the last 20 years is Positional Strategy which places team structure, space and shape above individual creativity. Sequences are practiced over and over again until they are memorized, simply to be executed at the appropriate times. This is a top-down, orchestrated and highly planned strategic method that is desig...
Brands in a Web3 world
Blog iconAdrian Ho
Jun 22
I’ve often said that Zeus Jones’ biggest insight was that Web 2.0 wasn’t a media revolution, it was a cultural and social revolution. That participatory-media would lead to expectations of participation in the workplace, society and government. And that expectations of participation with the companies who create the products, services and experiences we choose would transform branding. That insight, which seemed much less obvious in 2006, led to the development of our theory of Modern Brands ...
Revisiting ecosystem brands
Blog iconAdrian Ho
Mar 27
In going back through old files and presentations, I realize I’ve been thinking about networked or ecosystem brands for quite a long time, but the real work to begin to classify them as new a typology was done in 2019. It resulted in the publishing of a paper, aptly titled, Towards a definition of ecosystem brands, which was, equally appropriately, collaboratively created and written with 3 of my other colleagues at Zeus Jones: Elsa Perushek, Jason Zabel and Gordon McIntyre. The core idea is ...
Fracturing reality
Blog iconAdrian Ho
Mar 6
There is an old science fiction short story, which I have been unable to re-locate, whose plot centers around a daily community ritual that is designed to keep the society cohesive. I don’t remember the full story but the general gist is that the leader of this community starts to see cohesion fracture and the ritual stops becoming effective, resulting in the collapse of the community. I’ve thought about this story fairly often over the years, in particular over the past few years, it feels l...
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Blog iconAdrian Ho
Feb 16
Evolving emotions
For me, an essential part of realizing human potential post-AI is an intentional evolution of our emotions. I mean this in the sense that we must develop emotional responses that fit the threats and opportunities presented in tomorrow’s world if we are to thrive and decide in it. This is challenging on a number of fronts because that would require the intentional re-training of emotions and we understand very little about emotions and even less about how they can be learned. Describing the co...
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Blog iconAdrian Ho
Jan 18
Value creation in web3
I’m continuing to think about the question of value creation in web3…According to the World Bank, global GDP grew from $71.3 trillion in 2008 to $86.3 trillion in 2018, an increase of 21.3%. This growth has been driven by the increased efficiency and collaboration enabled by Web 2.0 technologies, as well as the increased access to information and services that it has provided.Many expect web3 to deliver similar levels of value creation, but as I asked in a previous article, what kind? Maybe a...
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Blog iconAdrian Ho
Jan 3
Value in a web3 world
While it’s generally agreed that web3 will generate an explosion of value similar to the last iterations of the Web, the nature of that value creation is less clear. In traditional economies money is made by hoarding money and moving it, but web3 has been expressly designed to break these patterns. As a result, it’s far easier to see how web3 (also like previous iterations of the Web) will destroy value more than create it. The challenge may be our definition of value and (IMO) one of the big...
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Blog iconAdrian Ho
Dec 16
Post-competence
I’ve long been fascinated by the interplay of culture, technological progress and biology. Technological progress only takes root when cultural adaptions create a fertile environment. And cultural adaption allows us to make fast evolutionary progress that later gets expressed in our DNA. But because culture primarily evolves in reaction to technological or environmental progress/change, the relationship between these elements is dynamic and non-linear.Cultural advancement is a gift (or possib...
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Blog iconAdrian Ho
Dec 13
human3
Among the various conceptions of beauty, the one that’s always felt most true to me is that the perception of beauty is evoked by an object’s (or idea’s) resonance with natural patterns.“The beauty of a formula may result from simplicity, symmetry, elegance or the expression of an immutable truth.”One of these patterns is evident in distributed, cooperative systems. Evolutionary theorist John E. Stewart, has written extensively about the “direction of evolution,” arguing that there is no tele...