The Path to Freedom. Turning creative ideas into financial assets is be the goal of every creative as it provides a way for them to create sustainably. This requires playing the game in a new way. If the philosophy is harnessed the right way, I believe substantial wealth can be created.

Rule #1. Assets Create Income. The beauty of a song, movie, book, game, and most forms of IP is their ability to generate cash flow. perpetually. Forever. Building a catalog of royalty paying assets is the objective.

Rule #2. Release “Coloring books”. Turn consumers into co-creators. The best assets create other assets. If you’re a designer, sell the pattern and the shirt itself. If you’re a musician, sell the sample pack and the song.

Rule #3. Use Compounding. Collaboration is the easiest form. Allowing others to touch your work, use it, edit, and adapt it enables them to invest in your work. Collaboration is also how you get ideas to spread, how to create an incentive for sharing.

Rule #4. Make and Release Tools. Function over form. Usefulness is the only measure that matters. What’s it supposed to do? Does it fucking work? What is the purpose for this thing existing? What is it supposed to do?

Functional art is the best art.

Rule #5. Build Money Machines. Start a subscription. Pay to play is the only way.

Rule #6. Share the Codes: Open source everything. Letting others steal your ideas is a way to show the true cultural value for your work.

Please send questions, thoughts and feedback to aj@phlote.co.