In 1996 Bill Gates famously wrote that “for the internet to thrive, content providers must be paid for their work, [and while] the long-term prospects are good, I expect a lot of disappointment in the short-term”. He likely didn’t expect the short-term to be quite so long- it’s 2022 and disappointment abounds in the creator economy to this day. NFTs and social tokens were supposed to solve if not the world’s problems then at the very least all creators’ many woes, touting an entirely new mone...