Ribbon has grown the adoption of on-chain option markets almost entirely by themselves, using the assumption that set-and-forget strategies which rely on sustainable yield (theta) will capture more users than the prospect of active participation in these option markets. Perpetual-izing time-based option strategies has made the Theta vaults a competitive place for capital, even when compared against massive apy (misleading...) yield farms. This ethos and strategy is certainly the best way to g...