The retail industry is undergoing a profound transformation, driven by the rise of omnichannel retail. Omnichannel retail refers to the integration of multiple sales channels, including brick-and-mortar stores, online storefronts, and mobile apps, into a seamless shopping experience for customers. The rise of omnichannel retail is having a major impact on the retail industry, changing the way that retailers interact with customers and compete in the marketplace. In order to succeed in this ne...