POAP

Each of us has at least one memorable souvenir: a magnet from another country, a ticket to a concert of your favorite band, a boarding pass from an important pace or a badge from a memorable conference.

All these items help to keep significant moments and impressions in our memory. Their digital counterpart in virtual worlds has become POAP NFT.

The term POAP comes from the abbreviation Proof of Attendance Protocol (or protocol confirming participation). These NFT badges are issued to confirm attendance at the event, regardless of whether it was held virtually or in the real world. Each such badge is unique, which means that the only way to get a certain POAP is to be at the event. Collectors can quickly assemble their unique POAP collection, which documents their experiences of participating in events and traveling in the crypto space.

POAPS are created using the ERC-721 standard used for NFT. However, in order for an NFT to be classified as a POAP, it must meet a certain set of criteria:

— it must be minted through the official POAP smart contract;

— it must contain metadata related to a specific time or date lasting up to one year;

— all poaps must have images associated with them.

POAPS were originally created on the Ethereum network, but since October 2020, POAPS have been created and distributed on the Ethereum xDai side chain. Since xDai is designed for fast and inexpensive transactions, issuers can create POAPS for a very small fee. Thus, POAPS are usually distributed free of charge to those who are eligible to apply for them.

So far, POAPS have been issued at more than 100 Ethereum community events, such as ETHGlobal, Dappcon and the recent Ethereum Community Conference in Paris.

During these events, more than 7000 POAPS were requested, creating a provable attendance record stored in the blockchain.

Elsewhere, the popular metaverse game Decentraland regularly issues POAPS in memory of in-game events, such as a recent party with 10 million users organized by MetaMask.

POAP NFT can be considered as a stage of transition to Web3.0 as souvenirs of backstage passes of events or photos from events, digital collectible evidence of attendance can bring brands both short-term and long-term benefits.

Viewed as mementos of the metaverse, along with VIP coupons, ticket stubs and photos after the event on Instagram,

these blockchain-based tokens offer significant potential for fashion and beauty brands to stimulate user loyalty and reward them for participating in events.

POAPS were widely distributed at Metaverse Fashion Week (MVFW). According to Billy Farrell, founding partner of the BFA photo agency, even less impressive events attracted a lot of visitors. "Everywhere I saw a queue at MVFW, I saw a POAP kiosk. Previously, to get memorable souvenirs of the event, it was necessary to walk along Madison Avenue to get gift bags or take pictures."

"As POAPS become popular among a wide range of people, more and more brands will start coming up with ways to use them.

Attendance tokens are another way to retain customers using blockchain. They can be used to gamify engagement, reward loyalty, and connect the digital with the physical. Think of POAP as a way for customers to prove their loyalty to the brand, and for the brand as an opportunity to create and work with a loyal community. For those companies who want, but are afraid, to touch the topic of NFT and metaverse, or do not have the resources for it, POAP can be the easiest and most budget—friendly way to get closer to Web 3.0," says Anastasia Slavuta, co-founder of the IT company Jasnasoft, which helps brands enter metaverse and release their NFTS.

As people and brands accumulate these tokens, the possibilities go beyond digital collectibles. It's "one of the most amazing elements," says Pierre-Nicolas Herstel, CEO and co-founder of Arianee, which issues tokens to participate in events including Paris Fashion Week through the Arianee wallet. For example, a customer can get access to drop (Drop is a supply chain to a store: a retailer "throws" goods from a new collection into the sales floor in small batches when it sees fit — or when they were sent by a brand. Drops are carried out separately from the traditional deliveries of the current season) as in the Adidas example — or get access to a special Web3.0 universe with personalized content. Herstel says Arianee is already working with a number of luxury brands on websites with tokens that will be released in the coming months.

Jasnasoft will help your brand to create and release unique POAP NFT, both for virtual and real events.

Jasnasoft also provides a full range of services for the introduction and maintenance of brands in the metaverse. The company provides support in the following areas: creation of short- and long-term strategies for introducing brands into the metaverse; creation of digital clothing; purchase or lease of land, construction of facilities and events in the metaverse; creation of NFT collections and writing smart contracts;

Jasnasoft designs, builds, manages, sells and monetizes businesses in Metaverse. Uses the capabilities of web 3.0 for I.P. companies, creating a consumer experience for communication, shopping, finding friends and creating products in the virtual and physical world at the same time.