The open secret to Web3’s growth is its power to manifest self fulfilling prophecies. How? By enlisting Mission Driven Users (MDUs). Let me elaborate with a thought experiment.The A SideImagine you, my esteemed reader, have a start-up idea. You want to disrupt Fiverr. You want to do that by setting up another talent marketplace that charges less than half their take-rate on transactions (10% vs Fiverr’s ~25%). How? Your plan is to only use incentivized referral programs to attract both the ta...

The open secret to Web3’s growth is its power to manifest self fulfilling prophecies. How? By enlisting Mission Driven Users (MDUs). Let me elaborate with a thought experiment.The A SideImagine you, my esteemed reader, have a start-up idea. You want to disrupt Fiverr. You want to do that by setting up another talent marketplace that charges less than half their take-rate on transactions (10% vs Fiverr’s ~25%). How? Your plan is to only use incentivized referral programs to attract both the ta...