The first uses of new technology are often adapting old products to a new distribution channel. Modern tech giant Amazon started as an online book-seller in 1995, and it took twenty years for that business to evolve and take advantage of capabilities such as real-time communication (Alexa) and cloud computing (AWS) enabled by the internet. As technologies mature, novel business models emerge that weren’t possible before. Uber and Lyft, for example, couldn’t exist without the innovation and ma...