Cryptocurrency airdrops are part of marketing tactics that involve sending a small number of coins or tokens to the digital wallets of crypto investors. Most of the time, crypto airdrops are a component of a broader marketing effort that includes blog posts, social media advertising, and various levels of crypto holder participation. To promote projects, new blockchain based companies give out free cryptocurrency airdrops and publicize them on their social media platforms or websites.

In general, the value of currencies depends upon their utility. Values further increase when people use them more and more for trading. Many cryptocurrencies are already flooding the market, and new projects need to market their projects extensively to reach people. As more and more people learn about the project, the more attention it garners and the further its usage spreads.