A checklist for crafting your next game-changing marketing strategy.Photo by Antonio Janeski on UnsplashAll seven years as a marketer at Nike have been a fulfilling ride, exposed to some of the world’s best marketing talents, agencies, know-how, and brand identity. The following is a compilation of ideas that I believe should be present in any approach towards crafting an impactful and relevant marketing strategy. Notice I’m not talking about “the” five pillars. More ideas can be added, as ev...