The best social networks feel like games. But today’s crypto-powered social apps are mostly uninspiring. 

Instead of leaning into the blank crypto canvas for designing new types of social experiences, the most common crypto social apps I come across are aiming to be duplicate versions of Twitter, Discord, or Instagram—but with NFTs, open data, and embedded wallets. NFTs that allow you to own your own username, content, and digital assets will almost certainly be a keystone of the next social app, sure. But new social networks will not succeed if they simply skeumorphize our existing social apps. 

https://variant.fund/articles/socialfi-financial-component-web3-social-media-apps/