The last thing you ever want is to go viral. Throughout my career, I have been behind the scenes of some of the most viral moments the internet has seen. I've witnessed firsthand the darker side of virality that few discuss, understanding the hidden dangers that accompany instant fame. Going viral once meant the entire internet would pause and talk about you, with local media coverage, talk show appearances, and a united celebration of a viral moment. However, with the diversification of...

The last thing you ever want is to go viral. Throughout my career, I have been behind the scenes of some of the most viral moments the internet has seen. I've witnessed firsthand the darker side of virality that few discuss, understanding the hidden dangers that accompany instant fame. Going viral once meant the entire internet would pause and talk about you, with local media coverage, talk show appearances, and a united celebration of a viral moment. However, with the diversification of...