antho1404

The internet’s architecture is changing as blockchain development intensifies, and decentralization is becoming a guiding force for builders and users. This next stage of the internet is referred to as Web3, still a mysterious term for the average person. But, beyond the hype and the buzzwords, lives the potential to transform how we experience and engage with each other and content online. This transformation is founded on a new ability for businesses and consumers to truly own their digital...

Blockchain technology has made it possible for thousands of different fungible tokens (FTs) to be deployed by a diverse range of projects across industries. These tokens' concept, use, and value vary drastically from project to project. The full spectrum can be explored, from native tokens like Ethereum (used for payment, fees, and transaction verifications on the network), to meme tokens like Dogecoin that carry abstract cultural relevance. When examining this range of tokens, utility b...

So you’re developing a blockchain project, but have you considered Web3 marketing strategies yet? Launching a crypto or NFT project is no different from any other business. You must think about sales and marketing. The beautiful thing is that blockchain-specific marketing tactics now exist that can give projects an advantage over non-Web3 businesses. Brands must find the tools that match your business model, as you will need to bring users into your ecosystem. Even with a great business model...

The NFT space is still transforming as we continue to unlock new possibilities using the underlying blockchain technology. Serious projects are pushing narratives away from just digital artwork and into a new world of potential use cases. While many understand NFTs to be a medium for creative expression, the technology goes well beyond art and businesses are beginning to take notice. NFT utility is now a major focus for those building in the space. The most recent example of this is the emerg...

Transaction fees aren’t seen as attractive or inspiring… but that’s all about to change. Every NFT marketplace collects fees for platform revenue, gas, and creator royalties. Most view this functionality as a bland necessity to help keep the platform running. As we move into the future of Web3, and the NFT space continues to transform, platform fees will become a much more active and nuanced feature for businesses to use creatively. NFT marketplaces are not static, but lively ecosystems with ...

Two of the biggest challenges for Web3 projects are marketing and community engagement. There are a lot of crossovers here, with the common goals of expanding audience reach, strengthening relationships with members, and increasing revenue. No boilerplate solutions exist to address these challenges, however, savvy projects are exploring how financial incentives through a community wallet strategy can begin to address these common challenges. As a builder and Web3 business owner, I’ve seen the...

We’ve been living in a passive income paradise. The NFT world has grown accustomed to creator royalties, enforced by the major marketplaces, and ensuring that income is earned on each and every secondary transaction. I know it's tough, but it’s time to wake up to the fact that there is absolutely no way to enforce royalties on the secondary market. As soon as an NFT is minted to the wallet of the user that initiated the first transaction, the enforcing of royalties falls in the hands of ...

My career path into Blockchain and NFTs was a natural one. I started my professional life in computer science, quickly moving from private companies to my own product development business ventures. Around 2015 I began to look into blockchain technology, jumping in through research and writing applications. Things quickly progressed, leading me to build in the blockchain space with my business partner. We even created our own custom blockchain, slowly unlocking our own path in the industry. It...

Our physical and digital worlds are colliding, leading to the tokenization of assets, content, and communities. We are watching as the internet evolves, powered by blockchain technology and enabling asset digitization and ownership at a massive scale. It’s truly amazing when you consider how far we’ve come in such a short time. What was once a limited home to niche e-commerce sites and mysterious chat rooms has become a nearly limitless expanse of global platforms, content, and tools. Now, as...