
The Winning Effect: Why Community-As-A-Brand Entities Will Be The Next Gen Unicorns
ARC is without a doubt, the hardest thing I have ever done in my life. If you had asked me 5 years ago, if I had ever thought I would be doing the things I’m doing today, being a co-founder of a project in Web3, and not just any project, but one that has never been attempted before, I would have said that you’re crazy. I guess I should have realised that community-building seemed interesting in theory when I was reading and researching about it, but community-building in reality is a tough nu...

The ARC Vision Statement: Connecting Like-minded People across Asia to establish a first-of-its-kind…
Table Of ContentsExecutive SummaryWhat is ARC?The ARC Social Venture StudioWhy use NFTs to reimagine a private members’ club model?How is ARC different from other NFT-based communities?Our Community Strategy & ARC Social Venture StudioARC’s Future Goals__________________________________________________________________________________________1. Executive SummaryAs a members-only community, ARC is connecting the most impactful and influential in the Global Asian Diaspora to contribute ideas, re...

The Winning Effect Chapter 3: Harnessing The Power of Socially Autonomous Organisations To Thrive a…
There’s a strange sense of “whiplash” writing this now, just months after a period when crypto felt quiet. Markets were uncertain, capital was sidelined, trends and narratives were bleak or did not seem to be impactful in the long run. That phase of the cycle hasn’t been kind to all. We saw one of the largest hacks in recent memory, and the broader space went through a period of memecoin euphoria that ultimately resulted in one of the biggest liquidity extractions from the space. Ethereum als...
Access Asia's most curated community in Web3, enabled by NFTs as proof of membership.

The Winning Effect: Why Community-As-A-Brand Entities Will Be The Next Gen Unicorns
ARC is without a doubt, the hardest thing I have ever done in my life. If you had asked me 5 years ago, if I had ever thought I would be doing the things I’m doing today, being a co-founder of a project in Web3, and not just any project, but one that has never been attempted before, I would have said that you’re crazy. I guess I should have realised that community-building seemed interesting in theory when I was reading and researching about it, but community-building in reality is a tough nu...

The ARC Vision Statement: Connecting Like-minded People across Asia to establish a first-of-its-kind…
Table Of ContentsExecutive SummaryWhat is ARC?The ARC Social Venture StudioWhy use NFTs to reimagine a private members’ club model?How is ARC different from other NFT-based communities?Our Community Strategy & ARC Social Venture StudioARC’s Future Goals__________________________________________________________________________________________1. Executive SummaryAs a members-only community, ARC is connecting the most impactful and influential in the Global Asian Diaspora to contribute ideas, re...

The Winning Effect Chapter 3: Harnessing The Power of Socially Autonomous Organisations To Thrive a…
There’s a strange sense of “whiplash” writing this now, just months after a period when crypto felt quiet. Markets were uncertain, capital was sidelined, trends and narratives were bleak or did not seem to be impactful in the long run. That phase of the cycle hasn’t been kind to all. We saw one of the largest hacks in recent memory, and the broader space went through a period of memecoin euphoria that ultimately resulted in one of the biggest liquidity extractions from the space. Ethereum als...
Access Asia's most curated community in Web3, enabled by NFTs as proof of membership.

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Today, we live in a world where there are more imaginary lines that divide us, than safe spaces that bring us together. People live, work and play in silos based on their interests, their expertise and the social class they belong to.
Here at ARC, we believe Web3 is an equaliser that will reset social spaces completely. Boundaries will be broken down and groups of people with different backgrounds and interests can come together. We are actively building a community rooted in this belief.
We see ARC as a bridge to the future; a bridge where members with differing interests, ideas, skill sets, backgrounds, and knowledge can connect, collaborate, and create value collectively as a community. With the ethos and tools of web3, collaboration between individuals and groups of people will be enabled in a way that has not been possible before.
Just like an arch that derives its strength from every block holding the entire structure together, every individual will be seen as a valuable contributor to the community. Ongoing contributions from individual members will accrue over time to uplift all of us and the value of the community.
To build such a community, fostering a deep sense of trust in each other is key. That is why the first stage of our membership process involves an account-bound token that can only be minted after an authentication of your profile.
ARC is the doorway through which members can discover a new world – a thriving and engaged digital community that cuts across Asia, one that gets our members to do things together and create value together.
When we say “Community Rediscovered”, we mean bringing people together, pooling resources to connect, collaborate and co-create, and doing all that while having one hell of a blast.
Our Shared Belief:
“Alone we can do so little, but together we can do so much”.
Our Shared Purpose:
Collective value creation via collaboration and co-creation.
Curating a diverse community that cuts across different interests, expertise, backgrounds, and social classes
Fostering a safer and kinder space to nurture a sense of belonging
Giving our members a voice and enabling different modes of contribution and collaboration across the community
Providing shared access to the community’s resources and networks
Making value creation and value re-distribution fair and accessible to members
NFTs as proof of membership are a means to an end for us to achieve the goals above. We’re not a Web3 community, we’re a community that taps on Web3 tools to bring our vision to life.
Being community and contribution-minded
Embracing diversity
Staying open-minded and empathetic
Giving value to receive value
Infinite growth & play
ARC seeks to build a borderless ‘city in the cloud’ where members with differing interests, ideas, skill sets, backgrounds, and knowledge can connect, collaborate, and create value collectively as a community.
Today, we live in a world where there are more imaginary lines that divide us, than safe spaces that bring us together. People live, work and play in silos based on their interests, their expertise and the social class they belong to.
Here at ARC, we believe Web3 is an equaliser that will reset social spaces completely. Boundaries will be broken down and groups of people with different backgrounds and interests can come together. We are actively building a community rooted in this belief.
We see ARC as a bridge to the future; a bridge where members with differing interests, ideas, skill sets, backgrounds, and knowledge can connect, collaborate, and create value collectively as a community. With the ethos and tools of web3, collaboration between individuals and groups of people will be enabled in a way that has not been possible before.
Just like an arch that derives its strength from every block holding the entire structure together, every individual will be seen as a valuable contributor to the community. Ongoing contributions from individual members will accrue over time to uplift all of us and the value of the community.
To build such a community, fostering a deep sense of trust in each other is key. That is why the first stage of our membership process involves an account-bound token that can only be minted after an authentication of your profile.
ARC is the doorway through which members can discover a new world – a thriving and engaged digital community that cuts across Asia, one that gets our members to do things together and create value together.
When we say “Community Rediscovered”, we mean bringing people together, pooling resources to connect, collaborate and co-create, and doing all that while having one hell of a blast.
Our Shared Belief:
“Alone we can do so little, but together we can do so much”.
Our Shared Purpose:
Collective value creation via collaboration and co-creation.
Curating a diverse community that cuts across different interests, expertise, backgrounds, and social classes
Fostering a safer and kinder space to nurture a sense of belonging
Giving our members a voice and enabling different modes of contribution and collaboration across the community
Providing shared access to the community’s resources and networks
Making value creation and value re-distribution fair and accessible to members
NFTs as proof of membership are a means to an end for us to achieve the goals above. We’re not a Web3 community, we’re a community that taps on Web3 tools to bring our vision to life.
Being community and contribution-minded
Embracing diversity
Staying open-minded and empathetic
Giving value to receive value
Infinite growth & play
ARC seeks to build a borderless ‘city in the cloud’ where members with differing interests, ideas, skill sets, backgrounds, and knowledge can connect, collaborate, and create value collectively as a community.
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