The New Fan Experience

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It’s every sports fan’s dream to be a gamechanger. We created VO₂ because the fan experience shouldn’t be limited to cheering from the sidelines or watching behind a TV screen. VO₂ allows fans to work alongside athletes to accelerate their careers and unlock their potential by letting anyone cash in and participate in a player’s growth. As a stakeholder in athletes’ careers, fans will help them monetize their game, gain access to physical and digital merchandise markers, and make career-altering decisions.

In short: VO₂ lets you be more than a fan.

Unlocking Athlete Potential

Where there’s a fanbase, there should be opportunities for athletes to capture the value that they bring to fans.

The cardinal sin of the sports industry? For most athletes, these opportunities don’t exist.

College athletes only recently won the right to monetize their name, image, and likeness, few of the 176,000 D1 NCAA athletes have sponsorships worth over $5,000. Though millions tune into the Olympics, barely any platforms exist to allow those same fans to stay engaged during the off-season. Similarly, eight of the 10 most followed NCAA Elite 8 basketball players are women and female athletes are the biggest potential earners from newNIL laws, but professional leagues still don’t offer adequate pay.

Blockchain solutions have the potential to cut the middleman, letting players more equitably profit from their NIL. So far, existing solutions have only tackled distinct facets of the problem:

  • While early athlete NFT platforms (NBA Topshot, Sorare) did an incredible job creating scarcity and letting professional leagues profit, holding those NFTs rarely gave fans meaningful utility and resale markets were incomplete.

  • Meanwhile, Socios has given fans meaningful perks as tokenholders, but since tokens represent the club and not the athlete, fans can’t isolate superstars or meaningfully influence their favorite players’ careers.

VO₂ is the first platform to address distinct athlete and fan pain points. The protocol issues unique NFT’s for each athlete, which are fractionalized into a set number of tokens. Fans can purchase those fractionalized tokens to stake into their favorite athletes, creating an athlete marketplace. Athletes get a stake of their token and royalties on each transaction. Tokenholders work shoulder-to-shoulder with players through

  • Setting and being rewarded for athlete milestones

  • Giving input on athlete decisions

  • Being the first to access new merchandise

  • Participating in giveaways

VO₂ captures the intersection of three important principles: digital scarcity, fan-athlete interactions, and an athlete profit model. By making tokens more useful, giving athletes monetary incentive to grow their tokenholder community, and by creating a more complete market, we fully integrate fans and athletes.

VO₂ is the first platform that gives athletes, fans, and sports leagues what they want.

A Breath of Fresh Air

Every year, $8.5 billion of wagers are placed during March Madness alone. For the past few years, I can’t remember a single day during the tournament where I didn’t surreptitiously crack a laptop in the middle of class to spectate a bracket-defining game, scream at the TV during buzzer-beaters, or desperately pray that my favorite team didn’t brick their free throws.

Now, imagine this: during March Madness, you could’ve voted for an injury-prone Zion to be less reckless on his dunks before his shoes ever blew out, or let R.J. Barrett know his fans were banking on a higher free-throw percentage. You could’ve saved your perfect bracket.

You could change the game.

VO₂’s first goal is monetizing NCAA athletes, who tend to be early-stage players with an established fanbase. Here, athlete can cater to a more concentrated fanbase and monetize their career without needing social media or a contract. Meanwhile, fans can scout the diamonds in the rough, helping scout for pro-level talent and fuel their favorite players’ growth.

As time goes on, we aspire to give all athletes new tools for fan engagement. If the Olympics are years away, you don’t have a professional league, your pay doesn’t reflect your fanbase, or you want to strengthen your community, VO₂ is your solution. The platform lets you monetize your career during the on and off-season.

Finally, VO₂’s vision is for athlete tokens to become the new currency of athlete economies. The potential is endless: athletes can reward day one fans through priority access to their sneaker drops, choose to have sponsorships paid in athlete tokens, or create their own marketplaces. Eventually, VO₂ will allow players to monetize all sports-adjacent economies. Our vision is for athlete tokens to be the primary way fans support, engage, and transact with athletes.

VO₂ catalyzes the next generation of fans, athlete careers, and sports leagues. Join us for the ride.

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