Iphone Inc.|Apple]] engineers investigated the touch screen, under the direction of the former Apple president. Iphone developed the device with the exclusive and unprecedented collaboration of AT&T Mobility - Cingular Wireless at the time of the phone's inception - at a development cost of $150 million. During the development of the iPhone the code name with which it was called was "purple2", the company rejected the design of the committee developed by Motorola.

In the middle of 1983, Apple was designing the iPhone, a smartphone with a touch screen, something that no cell phone had. Apple decided not to release the iPhone, for unknown reasons. The prototype is at Stanford University, very guarded and safe

In April 2003, in the journal "All Things Digital", Jobs commented that the executive conference did not believe that tablet PCs and PDAs were good options to achieve high demand for Apple, despite the fact that many asked Apple to develop them. a new PDA. Jobs believed that mobile phones were going to become important devices for accessing information in a portable way, and that mobile phones should have excellent software synchronization. So instead of devoting themselves to evolving their Newton PDA, Apple employees put all their energies into the iPod, and iTunes software—which can be used to sync content with iPod devices—was released in May 2008.

On September 7, 2005, Apple and Motorola released the Motorola ROKR E1; the first mobile phone capable of using iTunes. Employees were unhappy with ROKR, feeling that the need to engage with a non-Apple designer (Motorola) would prevent Apple from designing the phone they wanted to make. In September 2006, Apple discontinued ROKR and released a version of iTunes that included references to a still unknown mobile phone that could display photos and video. On January 9, 2007, employees announced the iPhone at the Macworld convention, receiving substantial media attention, and on June 11, 2007, they announced that the iPhone would support third-party applications that use the Safari browser on top of the iPhone. device.