Ashish KumarLightspeed Venture Partners
For over twenty years Lightspeed has been the first investor and an early backer of some of the most innovative companies in the world. In 2020, I had a fascinating opportunity to work as a Design Consultant for Lightspeed India's operations. Before this, it had never occurred to me that even VC firms need to actively market themselves! This exposure changed my thinking on how VCs need to be on the edge of startup culture and to be top-of-mind when it comes to raising funds. My work help...
Ashish KumarCoinvise Brand Design
Coinvise: Joining a Revolutionary Force2021 was a pivotal year for crypto. DAOs and social tokens were exploding in popularity, fueling the rapid growth of vibrant online communities. ConstitutionDAO, a decentralised community, raised 47 Million USD to try to buy one of the original copies of the United States Constitution. Other leading DAOs such as FWB, Bankless, Uniswap, PleasrDAO, BAYC, Olympus, Seed Club, ENS were also making waves.In less than a week ConstitutionDAO raised 11,613.39 ETH...
Ashish KumarAbout Me
Hello there! I'm a multidisciplinary designer with over 10 years of experience crafting user-centered experiences and building strong brands. I've worked with global advertising firms, in-house design teams for large clients, and recently delved into the exciting world of Web3 startups (remote). I am passionate about Web3 and the future it holds. I believe that the new models of rewards, transparency, ownership, and decentralisation offered by web3 have the potential to revolutionis...
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Ashish KumarWieden & Kennedy
Brand & Product Designer
Support Ashish Kumar
Ashish KumarWieden & Kennedy
Ashish KumarLightspeed Venture Partners
For over twenty years Lightspeed has been the first investor and an early backer of some of the most innovative companies in the world. In 2020, I had a fascinating opportunity to work as a Design Consultant for Lightspeed India's operations. Before this, it had never occurred to me that even VC firms need to actively market themselves! This exposure changed my thinking on how VCs need to be on the edge of startup culture and to be top-of-mind when it comes to raising funds. My work help...
Ashish KumarCoinvise Brand Design
Coinvise: Joining a Revolutionary Force2021 was a pivotal year for crypto. DAOs and social tokens were exploding in popularity, fueling the rapid growth of vibrant online communities. ConstitutionDAO, a decentralised community, raised 47 Million USD to try to buy one of the original copies of the United States Constitution. Other leading DAOs such as FWB, Bankless, Uniswap, PleasrDAO, BAYC, Olympus, Seed Club, ENS were also making waves.In less than a week ConstitutionDAO raised 11,613.39 ETH...
Ashish KumarAbout Me
Hello there! I'm a multidisciplinary designer with over 10 years of experience crafting user-centered experiences and building strong brands. I've worked with global advertising firms, in-house design teams for large clients, and recently delved into the exciting world of Web3 startups (remote). I am passionate about Web3 and the future it holds. I believe that the new models of rewards, transparency, ownership, and decentralisation offered by web3 have the potential to revolutionis...
Brand & Product Designer
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In 2015 after finishing a full-time course at Hyper Island, I joined W+K Delhi as a Digital Designer for Government of India's Make in India initiative. The Make in India team at W+K was lead by V Sunil, Mohit, Shuchi and Hemant.
The Make in India program was launched by Prime Minister in September 2014 as part of a wider set of nation-building initiatives. Make in India is a major national program designed to facilitate investment, foster innovation, enhance skill development and built best-in-class manufacturing infrastructure. It aims to transform India into global industrial, investment and manufacturing hub.
Upon joining, my first task was to redesign of the Make in India Initiative (MII) landing page. I transformed it from a one-pager intro into a dynamic financial news platform, featuring rich articles on startups and industrial policies. This revamped design aimed to engage global manufacturers and make crucial information easily accessible.
Contribution to Make in India's Digital Growth
I played a key role in developing and evolving the MII brand's digital presence. This included:
Brand Visual Language: Lead the visual design for MII social media content and digital campaigns to establish the brand's design language.
Sector-Specific Assets: Created targeted content and visuals for each industrial sector catered to on the website.
UX Research and UI Design: Conducted user research to understand user needs and designed a user-friendly interface for the Make in India website.
Event Landing Pages: Designed impactful landing pages for high-profile events like the ‘St. Petersburg International Economic Forum’ and ‘World Economic Forum’ in Davos, promoting MII's global presence.
Measurable Success: My efforts contributed to a significant increase in Make in India's Twitter followers, growing from 1 million in March 2016 to 3.5 million in January 2018.
In November, Make in India, one of the largest economic development initiatives run by the Indian government, became the first non-US brand to create its own Twitter emoji for a worldwide audience.
https://x.com/makeinindia/status/661703793055129600
https://www.vogue.in/content/make-in-india-is-definitely-making-a-difference
https://www.thehindu.com/life-and-style/v-sunil-the-creator-of-the-make-in-india/article19087200.ece
India as Official Partner Country: In April 2015, India took centre stage as Partner Country at Hannover Messe, the world's leading trade fair for industrial technology.
The theme: The Make in India campaign, which has captured the popular imagination and created a surge of renewed interest in India’s industrial capacities. As the creative agency that built the Make in India brand across all touch points, Wieden+Kennedy Delhi was asked to partner with various Indian firms to showcase India’s phenomenal potential at Hannover Messe 2015.
The challenge: Transforming a vast amount of disparate information and business-related statistics into a rich, cohesive, engaging experience for visitors.
Click here for a virtual tour of the India Pavilion at Hannover Messe 2015
Understanding Subway's Indian Audience
During research for the Subway pitch, we identified a key challenge: Subway's sandwiches feature many ingredients unfamiliar to the Indian palate. This can make the in-store customization process intimidating for customers, especially with a line waiting behind them.
Introducing Self-Ordering Kiosks
To address this, we proposed implementing self-ordering kiosks in Subway stores. These kiosks would feature digital touchscreens where customers could browse ingredients, customize their sandwiches at their own pace, and even name their creations for future orders. This would alleviate pressure and allow for a more comfortable ordering experience.
Pitch Deliverables
As part of the pitch, I designed an interactive prototype of a Subway self-ordering kiosk to showcase the concept's functionality.
In 2015 after finishing a full-time course at Hyper Island, I joined W+K Delhi as a Digital Designer for Government of India's Make in India initiative. The Make in India team at W+K was lead by V Sunil, Mohit, Shuchi and Hemant.
The Make in India program was launched by Prime Minister in September 2014 as part of a wider set of nation-building initiatives. Make in India is a major national program designed to facilitate investment, foster innovation, enhance skill development and built best-in-class manufacturing infrastructure. It aims to transform India into global industrial, investment and manufacturing hub.
Upon joining, my first task was to redesign of the Make in India Initiative (MII) landing page. I transformed it from a one-pager intro into a dynamic financial news platform, featuring rich articles on startups and industrial policies. This revamped design aimed to engage global manufacturers and make crucial information easily accessible.
Contribution to Make in India's Digital Growth
I played a key role in developing and evolving the MII brand's digital presence. This included:
Brand Visual Language: Lead the visual design for MII social media content and digital campaigns to establish the brand's design language.
Sector-Specific Assets: Created targeted content and visuals for each industrial sector catered to on the website.
UX Research and UI Design: Conducted user research to understand user needs and designed a user-friendly interface for the Make in India website.
Event Landing Pages: Designed impactful landing pages for high-profile events like the ‘St. Petersburg International Economic Forum’ and ‘World Economic Forum’ in Davos, promoting MII's global presence.
Measurable Success: My efforts contributed to a significant increase in Make in India's Twitter followers, growing from 1 million in March 2016 to 3.5 million in January 2018.
In November, Make in India, one of the largest economic development initiatives run by the Indian government, became the first non-US brand to create its own Twitter emoji for a worldwide audience.
https://x.com/makeinindia/status/661703793055129600
https://www.vogue.in/content/make-in-india-is-definitely-making-a-difference
https://www.thehindu.com/life-and-style/v-sunil-the-creator-of-the-make-in-india/article19087200.ece
India as Official Partner Country: In April 2015, India took centre stage as Partner Country at Hannover Messe, the world's leading trade fair for industrial technology.
The theme: The Make in India campaign, which has captured the popular imagination and created a surge of renewed interest in India’s industrial capacities. As the creative agency that built the Make in India brand across all touch points, Wieden+Kennedy Delhi was asked to partner with various Indian firms to showcase India’s phenomenal potential at Hannover Messe 2015.
The challenge: Transforming a vast amount of disparate information and business-related statistics into a rich, cohesive, engaging experience for visitors.
Click here for a virtual tour of the India Pavilion at Hannover Messe 2015
Understanding Subway's Indian Audience
During research for the Subway pitch, we identified a key challenge: Subway's sandwiches feature many ingredients unfamiliar to the Indian palate. This can make the in-store customization process intimidating for customers, especially with a line waiting behind them.
Introducing Self-Ordering Kiosks
To address this, we proposed implementing self-ordering kiosks in Subway stores. These kiosks would feature digital touchscreens where customers could browse ingredients, customize their sandwiches at their own pace, and even name their creations for future orders. This would alleviate pressure and allow for a more comfortable ordering experience.
Pitch Deliverables
As part of the pitch, I designed an interactive prototype of a Subway self-ordering kiosk to showcase the concept's functionality.
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