OK, now that the marketing guy explained what Zero Trust is, let’s get into some ways to give security buyers a plan for it (that hopefully includes some of you).

There’s a real danger that this could get boring in a hurry, so here’s what I’m thinking.

Over the next few days, I’ll give you my quick take on what I like and don’t like about the three possible starting points I mentioned. I’m not going to regurgitate every detail, but I’ll try to give you the gist.

Then, I’m going to make up a fictitious security startup that has a decent (but not great) Zero Trust value proposition.

Then, I’m going to pretend you’re a security buyer and send you a series of emails to see if I can become your guide.

So, to summarize:

• ​Blinkist for boring Zero Trust papers.

• Fake sales emails from a company that doesn’t exist.

Why haven’t you unsubscribed yet?

-Doug