When crypto neobanks, those operating with stablecoins and on-chain digital accounts, look at Brazil, they tend to see the same picture: a large, digital-first country, historically burdened by high banking fees and, at first glance, seemingly perfect for disruption. But that is an incomplete reading. Brazil does not work like a “generic emerging market” where offering fast, low-cost transactions is enough to drive adoption. The country already operates with a level of efficiency and speed th...

When crypto neobanks, those operating with stablecoins and on-chain digital accounts, look at Brazil, they tend to see the same picture: a large, digital-first country, historically burdened by high banking fees and, at first glance, seemingly perfect for disruption. But that is an incomplete reading. Brazil does not work like a “generic emerging market” where offering fast, low-cost transactions is enough to drive adoption. The country already operates with a level of efficiency and speed th...