Hello there, and welcome to the 12th edition of Base Directory's newsletter.
Every weekday, I'll send you a concise email highlighting everything you need to know about an onchain product built on Base, including my thoughts on it and how you can get started using it.
Today's spotlight is on Lunchbreak (beta), a product that allows you to list yourself as a collectible and get traded.
How Lunchbreak Works:
For most people, NFTs, tokens and memes are what typically come to mind when they think trading in crypto. However, Lunchbreak is offering something interestingly different: you can list yourself onchain as a collectible and get traded based on the strength of your social profile. It seems to be similar to FriendTech (the SocialFi app that was all the rage earlier this year), albeit a much easier version to understand and use.
The premise of Lunchbreak is simple: as your social profile and standing with your online connections grow, more people will want to own your collectible, making it more valuable and higher-priced and everyone who collects your profile gets a seat at your 'lunchtable'. It’s really quite a fun way to monetize your following and account growth on social media.
You can sign up using email, socials, or your wallet address. If you sign up using email or wallet, you'll need to verify your account on either Twitter, Farcaster, Instagram, or LinkedIn to redeem your earnings. Lunchbreak also offers revenue sharing, if someone joins through your invite link, you'll earn 2% of all their trades forever.
Lastly, Lunchbreak has an interesting feature where you can scout someone's profile, essentially creating a profile for them. For example, if a famous figure like Justin Bieber doesn't have a profile yet, scouting him would create a Justin Bieber profile on Lunchbreak, and you would be the first collector of that profile. As more people discover and collect that profile, your seat at the table becomes more valuable because you were the first collector and if the actual Justin Bieber comes around to claim the profile, then the value of your holding obviously goes through the roof.
I'm often skeptical of SocialFi apps because I think they tend to be more complicated than they need to be, but Lunchbreak is actually easy to understand and use. It feels like a product that has the potential to go the route of Polymarket, and it appeals to a broader audience by allowing people to monetize the following they already have on platforms like Instagram and Twitter.
You can check out Lunchbreak here and watch their official launch video below.
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Some extra stuff:
The number of Basenames claimed just recently hit 100,000. I think we're going to see a lot of utility with Basenames, especially because of the number of useful onchain apps getting launched on Base daily. If you haven't claimed your Base name yet, do so here.
It’s been barely 3 days since @base launched its base.eth subnames, and over 100,000 names have already been registered 
TTo explore other products built on Base, visit www.basedirectory.xyz.
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