Im proud to talk about the Sui Name Service:

1. Crypto as a whole lacks core infrastructure... and we're not talking dexes.

Despite the tech, eco-systems have not broken into consumer-facing industries and won't with the current appeal... for this reason, we need a new breed of dApps and it starts with a name service...

2. Most alt L1 chains' name services are direct copies of $ENS with 0 innovation. ENS is good for Ethereum because of its tech constraints on ETH (high cost, low TPS)

But, with chains like Sui (low cost, high TPS), there's a whole world of innovation available on this idea.

3. Our goal is to eventually build products for consumer-facing web2 industries like Gaming and Domains through our infrastructure on web3.

With every domain registration, an on-chain profile will also be registered per wallet, usable everywhere.

Think: Gmail for Crypto Gaming

4. Our approach to Sui is community and innovation first.

Following our domain and profile service, we will expand into building other core products - starting with Sui-based messaging.

Imagine having Dapp Game send you messages automatically all on-chain... crazy right?

5. This is where web3 is going and Sui is the perfect blank canvas to create the first blue-chip name service and set a standard for the rest of the Sui eco-system.

And the best part is: we're completely community-run. As every web3 project should be...