As I continue to dig into how Gen Zs express themselves online, I applaud how unique and diverse they are, and proud to be, but what I also see as a common thread is: consistency. Or at least, the desire to stay consistent regardless of what online platforms they’re on. It’s a pretty notable shift from how boomers, Gen Xers, and even millennials tend to present themselves across different social media platforms. The viral Dolly Parton challenge from early 2020 brought this behavior to light: ...