Share Dialog
We're excited to reveal our first Cohort 3 ceator, Xavier Sellers.
When we first spoke to him, he was in Atlanta, talking about how he comes up with ideas. He spends time scrolling, saving what catches his attention, and writing notes until something clicks. Then he picks up his phone and records. There is no big production setup. It is just him, a thought, and a moment that feels worth capturing.
He has been creating for three years and now reaches more than 1,000,000 people across TikTok and Instagram. What stands out about him is how simple his process is. He takes everyday situations and shows the humor in them. His videos are easy to relate to because they come from real life. That is why they spread so fast.
Xavier mentioned that creators like Kai Cenat and DDG first inspired him. He saw how they turned personality into opportunity and decided to do the same. Since then, he has built an audience that consistently shows up. He has crossed 100,000 followers on Instagram and 500,000 on TikTok, with videos that regularly reach hundreds of thousands of views.
Xavier reached millions, but the numbers never told the whole story. On TikTok, a million views might bring in around $200. Instagram’s bonus programs come and go without warning, leaving creators with little stability.
That is where the loyalty coin comes in. It gives creators like Xavier a way to turn attention into something measurable.
Every time someone collects one of his posts, that action directly contributes to the value of his coin. The more engagement he drives, the more his audience earns $ZAY, and the stronger the network becomes. Each time someone collects Xavier’s posts and earns $ZAY, the revenue flows through a clear structure:
60% funds buybacks of $ZAY
20% goes directly to Xavier 10% goes to Blueprint
10% enters a prize pool that rewards active collectors
All $ZAY buybacks are routed through $CREATE, the base liquidity pair for every loyalty coin built on the Blueprint protocol.
$CREATE CA: 0x8a9cf9ae6536127129727938cb1a6438273e4f94
The supply is fixed:
Total supply: 1,000,000,000
Treasury: 850,000,000
Tradable: 150,000,000
Network: Base
Standard: ERC20
The treasury operates programmatically. Xavier does not hold any $ZAY directly. It executes buybacks and issues incentives automatically to support growth and reward participation.
Xavier represents a generation of creators who mastered distribution on the old internet and are now using the rails of the new internet to claim ownership over what they built. He has already proven that attention compounds through consistency. Now he is applying that same principle to value.
Xavier’s loyalty coin builds on what he already does best. He creates moments that feel real and connects them to the people who see themselves in his work. What changes now is how that connection is valued. The same audience that helped his content travel will now have the chance to earn $ZAY and tag alongside his growth onchain.
Stay loyal. Earn $ZAY.
Join Discord to get the CA for tomorrow's loyalty coin before we share it everywhere:
All comments (0)