"Building Better Brands" discusses the evolution of Web3 branding through reflection on past successes and challenges. It emphasizes the importance of combining action with reflection to build and improve brands over time. As pioneers in the Web3 space, FLOC* strives to lead the way, continuously innovating and shaping the Brand3 concept. This article underscores the mission to create lasting, community-driven brands in an evolving ecosystem, celebrating gradual progress and the potential for a

"Building Better Brands" discusses the evolution of Web3 branding through reflection on past successes and challenges. It emphasizes the importance of combining action with reflection to build and improve brands over time. As pioneers in the Web3 space, FLOC* strives to lead the way, continuously innovating and shaping the Brand3 concept. This article underscores the mission to create lasting, community-driven brands in an evolving ecosystem, celebrating gradual progress and the potential for a