So it was announced today that Adam Neumann -- the cofounder and former CEO of WeWork -- has been quietly buying apartment buildings across the United States. According to the Wall Street Journal, he is involved in entities that have acquired more than 4,000 apartment suites valued at least $1 billion.
The buildings, which seem to be fairly typical and have at least a few hundred doors, are located in cities like Miami, Ft. Lauderdale, Atlanta, Nashville, as well as in many other US cities. It's not clear what the exact plan is for this real estate but people who claim to know things are saying that it will involve "redefining the future of living", or something along these lines.
Presumably this means catering to young professionals with cool design, fun amenities, and beer taps. Whatever ends up happening, it is interesting to see some of the cities that he/they are targeting. They are the cities that we've all been talking about for many years. You know, the ones that are growing quickly and have greater housing supply elasticities.
In fact, a big part of what I do for a living is imagining what things could be in the future. However, the bias that humans have toward the status quo has been well documented by people like Seth Godin, as well as many others. It is easier to defend that which already exists. Here's how Seth puts it:
All one has to do is take the thing we have now as a given (ignoring its real costs) and then challenge the defects and question the benefits of the new thing, while also maximizing the potential risk.
So as I was reading this recent blogTO article about the work of Stephen Velasco , I wasn't surprised to see some of the responses. Stephen has built an outstanding 3D model of all the towers that are currently planned or under construction in Toronto. Here's what that looks like:
For some of you, this is exciting. And for others, this may look like too much density. In both cases, we might think we are being fair and reasonable in our assessment, but the reality is that it's actually quite difficult to be a neutral judge. We are all guilty of poor logic and too much emotion.
But here's a good mental exercise, put forward by Seth , to test your logic: flip the story and then see if you still feel the same way.
In this particular case, imagine that all of the above proposed buildings are already built. This is the city that we all live, work, and play in. This is the status quo. Now consider an exciting new proposal being put forward to demolish many/most of these buildings, create more surface parking lots in the core, industrialize our waterfront, and reduce our overall population density.
When I was younger and looking for any excuse to travel (I'm not sure this has changed), there were periods of time where I "lived" for weeks and months in hotels and in spaces that today we would characterize as co-living. I always liked the idea of living in a hotel. It was carefree. There were amenities. And you got to meet people from all around the world.
Well it turns out that these kinds of living arrangements aren't just attractive to poor university students. We have seen a proliferation of different living and hospitality concepts over the years, and I don't see this trend slowing down. A recent example, which I just learned about via Globetrender , is "the Other House". Their first location, pictured, above, is scheduled to open this spring in London's South Kensington.
The founder refers to it as a "residents' club", and the idea is for it to sit somewhere between a hotel, a serviced apartment, and your typical long-term apartment rental. Each "Club Flat" will have a separate living area and bedroom, as well as a kitchenette for cooking. And guests will be able to stay for as long as they would like -- anywhere from one night to more than a year.
Why this is potentially innovative is that the company is looking to combine the best of a few different worlds here. For example, hotels are great because they offer flexibility, amenities, and a carefree lifestyle, but they're often missing the sense of belonging/home that you get from more conventional longer-term housing.
The Other House hopes to fix this through what you might call the "hotelization" of residential real estate. They're investing in design and in creating the right experience, but they're also doing things like offering storage facilities for their residents. The idea here is that if you need to travel somewhere else for a few weeks, there's a place to store all of your personal belongings so that everything is waiting for you when you return "home."
Pricing is still TBD. But supposedly the average room rate is anticipated to be around £250 per night, with rates obviously coming down for longer stays. I am curious to see how this concept does in London. While it is not entirely novel, it is decidedly urban. It is an another example of design, location, and experience being privileged over raw square footage.
They don't have much up on their website just yet. But if you'd like to follow them on the socials, you can do that over here .
Image: The Other House
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Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.
