Brandon Donnelly — Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly. — Page 703

Seth Godin's blog post this morning, called " I hate this restaurant ," is really excellent. I would encourage you all to read it. In it, he talks about a mismatch of expectations. More specifically, he gives the example of somebody going to a restaurant and not liking what's on offer, and therefore being upset. It's not that the food was bad or that the restaurant has failed, it's just that the person didn't get what they were expecting. There's a mismatch. And this, of course, happens all over the place and not just in restaurants. In his view, this failure is caused by a few different factors that ultimately result in us -- the people that are involved in everything from the arts to business -- having to make a decision about the kind of operation we would like to run. Below is an excerpt of those things. For the full post, click here .

This failure comes from a few contributing factors, all amplified by our culture:

First, you can’t know if you’re going to like an experience until you experience it. All you know is your understanding of what was on offer. And because there are so many choices and there’s so much noise, we rarely take the time to actually read the label, or we get carried away by the coming attractions, or we just don’t care enough to pay attention until we’re already involved.

[And marketers are complicit, because in the face of too much noise, they hype what’s on offer and overpromise…]

Second, because many people are afraid. They’re afraid of the new and even more than that, afraid of change. Most people in our culture would like to be entertained not transformed, lectured at instead of learning.

Third, the double-edged sword of giving everyone a microphone means that we’ve amplified the voices of dissent at the same time we’ve given people a chance to speak up about their desires. This means that mass culture is far more divisive than it ever was before, and it also means that bubbles of interest are more likely to be served.

And so the fork in the road:

You can either turn your operation into a cross between McDonald’s and Disney, selling the  regular kind , pandering to the middle, putting everything in exactly the category they hoped for and challenging no expectations…

Or you can do the incredibly hard work of transgressing genres, challenging expectations and seeking out the few people who want to experience something that matters, instead of something that’s merely safe.

This Thursday is the launch of a brand new city event called the WRLDCTY Virtual Festival (vowels, clearly, suck). Presented by Vancouver-based Resonance Consultancy, the "host cities" are New York, London, Hong Kong, Los Angeles, and Toronto.

The idea is to bring together thought leaders and city lovers from all around the world on a virtual platform for three days. The speakers include people like Richard Florida, Bjarke Ingels, and Dan Doctoroff.

The other thing they're doing is offering up over 20 virtual urban experiences . Think yoga on Santa Monica Pier, burlesque in Brooklyn, and graffiti art tours in Toronto. It's clearly no substitute for actual travel, but this is the best we've got right now and we're all trying to adapt.

A general admission ticket is free, but some of the headline events require a pro pass and if you'd like to do some virtual networking and chat with other guests in the "Community Center," you'll also need that same pass. Here's the full agenda .

Photo by veeterzy on Unsplash

UBS and PwC's recent report on billionaire wealth highlights some interesting trends about the global economy and global wealth.

• Billionaire wealth in mainland China is now second to only the United States, having grown by about 1146% from 2009 to 2020, compared to 170% in the US. As of the middle of this year, it was sitting at about USD 1.7 trillion in China, compared to USD 3.6 trillion in the US.

• Hong Kong remains a force with only 1,105 square kilometers of land (not all of which is developable). Billionaire wealth grew by about 208% to USD 356 billion over the same time period as above. That puts it ahead of the United Kingdom, Canada, and Brazil in total dollars.

• About half of all billionaires seem to have a significant amount of their wealth invested in real estate. Somewhere between 21-40% of their net worth.

• At the same time, the report identifies the real estate industry as having the fewest number of "innovators & disruptors." Only 17% of billionaires (whose wealth is primarily derived from real estate) are classified in this way. The report calls out the sector as being "especially slow to embrace technology to boost efficiency."

• Perhaps the most interesting takeaway is that, even within the rarified billionaire community, tech is driving polarization. For most of the last decade, the sector didn't matter all that much. The rich were getting richer. Now it's more so the tech rich. And COVID-19 seems to be accelerating this trend.

This is not to say that I think people are particularly worried about billionaires who maybe aren't getting as rich as they used to. That's like complaining about being too good looking. But it is clear that tech is driving a bunch of macro shifts in the global economy and this is just another example of that playing out.

Image: UBS and PwC