The story of Florence Casler
- Architecture
- Buffalo
- Curbed
Curbed has a section on their website dedicated to "deep dives on cities, architecture, design, real estate, and urban planning." It is called Longform . And they have some great stories, including this one on " the female powerhouse [ Florence Casler ] who developed 1920s Downtown LA ."
Florence was born in 1869 in Welland, Ontario, about 25 kilometers south of Niagara Falls. She married an American -- a plumber -- and eventually settled in Buffalo, New York. After her husband left to pursue riches in the gold mines, she became a licensed plumber and took over the business.
Eventually this love of plumbing grew into a love of building, and somehow she found herself, with her daughters, in Los Angeles at the beginning of the 20th century.
By the 1920s, she had become a dominant force in the real estate business. Some 60 buildings are credited to Florence and she is thought to be largely responsible for ushering in a new era of multifamily apartments in Los Angeles. Unfortunately, many of her buildings have since been demolished.
As one of the first women in Los Angeles to head a development and/or construction business, I think this is a wonderful story worth telling. For the full Curbed article, click here .