brendanbald.ethWhy Storytelling Turns NFT Owners From Short-Term Flippers To Long-Term Holders
Greed may have brought you into the NFT space, but storytelling will be the reason you stay.I’ve been eyeballs deep in NFTs for 15 months and I’ve seen my fair share. The majority of people enter the NFT space with one intent — to make money. And the best way to make quick money with NFTs is to flip them. Now, I’m not against making money. Money’s great. But it’s difficult for NFT projects to develop loyal communities if everyone wants to make a quick profit. So what’s an NFT project to do? T...
brendanbald.eth3 Ways Street Photographers Can Avoid Looking Like Giant Creeps When Taking Pictures of People
No one wants to look like a creep. But let’s be honest, what street photographers do is inherently a little creepy. We take pictures of random people on the street without their permission. It’s weird. But at the same time, it’s beautiful. It’s art. It’s IRL storytelling. As a street photographer myself, I’ve taken thousands of photos over the years. Here are the 3 easy ways street photographers can avoid looking like creepers.1️⃣ Keep Your 📸 At Your 👁 Until Your Subject Walks Past You.f yo...
brendanbald.eth3 Creative Ways NFT Community Members Can Use The Power of Storytelling
NFT community members can enhance their Web3 experience by harnessing the power of storytelling. As a screenwriter and filmmaker, I've used storytelling in all of my creative work. Here's 3 ways NFT community members can get in on the action.1. Create Stories About Your NFTsThe NFT landscape is a playground for creatives. When you purchase an NFT, you purchase a character. And many projects grant you the IP rights. Instead of waiting for the project to breath life into your characte...
I'm a Web3 Content Creator. I know that's vague. But it boils down to this... I'm a storyteller.
brendanbald.ethWhy Storytelling Turns NFT Owners From Short-Term Flippers To Long-Term Holders
Greed may have brought you into the NFT space, but storytelling will be the reason you stay.I’ve been eyeballs deep in NFTs for 15 months and I’ve seen my fair share. The majority of people enter the NFT space with one intent — to make money. And the best way to make quick money with NFTs is to flip them. Now, I’m not against making money. Money’s great. But it’s difficult for NFT projects to develop loyal communities if everyone wants to make a quick profit. So what’s an NFT project to do? T...
brendanbald.eth3 Ways Street Photographers Can Avoid Looking Like Giant Creeps When Taking Pictures of People
No one wants to look like a creep. But let’s be honest, what street photographers do is inherently a little creepy. We take pictures of random people on the street without their permission. It’s weird. But at the same time, it’s beautiful. It’s art. It’s IRL storytelling. As a street photographer myself, I’ve taken thousands of photos over the years. Here are the 3 easy ways street photographers can avoid looking like creepers.1️⃣ Keep Your 📸 At Your 👁 Until Your Subject Walks Past You.f yo...
brendanbald.eth3 Creative Ways NFT Community Members Can Use The Power of Storytelling
NFT community members can enhance their Web3 experience by harnessing the power of storytelling. As a screenwriter and filmmaker, I've used storytelling in all of my creative work. Here's 3 ways NFT community members can get in on the action.1. Create Stories About Your NFTsThe NFT landscape is a playground for creatives. When you purchase an NFT, you purchase a character. And many projects grant you the IP rights. Instead of waiting for the project to breath life into your characte...
I'm a Web3 Content Creator. I know that's vague. But it boils down to this... I'm a storyteller.
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Hollywood lacks originality.
They recycle the same content — over and over again. Why? Because it works. The studios make a lot of money making movies like Spiderman and Star Wars on repeat.
But thanks to the entrenched studio system, original stories rarely get any play. Creators are forced to find an alternate way to create and distribute their stories.
Here’s 3 reasons why the next Marvel will come out of Web3.
Times have changed.
Centralized distribution is a thing of the past. Content now comes at us from a million different angles — YouTube, Social Media, Streamers, Cable, VOD, Theatrical, Gaming. The amount of distribution channels make it difficult for established brands to maintain consistent exposure.
This means less kids will grow up obsessed with Star Wars and Batman.
Since content is fragmented, there’s an opportunity here for original stories to seep their way into the cultural conscious.
And Web3 native brands have an opportunity of a lifetime.
Many original stories lack marketing budgets and therefore fail gain any steam. NFT projects with active and passionate communities don’t have this issue.
An active community of ~5,000 NFT holders give projects an explosive marketing arm. This type of organic reach is unheard of outside of the NFT space.
But is it enough?
Even with a friendly macro environment and a strong community, projects still need top notch talent to craft amazing stories.
The ethos of Web3 revolves around decentralized ownership.
This model, in theory, should entice creators with:
• Creative control and ownership of their intellectual property, and
• Financial incentives that exceed what they’d receive in traditional media.
Creators will also need to decide how they’ll involve their communities in the storytelling process and how/if communities will share in future profits.
This is all hypothetical.
The model hasn’t been proven. And it won’t likely be proven until the next bull market. But the opportunity is there. What’s missing from the market is a successful case study.
The Web3 space needs a story-driven NFT project that proves two things:
That serious profits can be made off the backs of Web3 content, and
Hollywood caliber content can emerge from the Web3 space.
If Web3 continues to grow and projects continue to tell stories, I’m convinced the next Marvel will be Web3 native.
Hollywood lacks originality.
They recycle the same content — over and over again. Why? Because it works. The studios make a lot of money making movies like Spiderman and Star Wars on repeat.
But thanks to the entrenched studio system, original stories rarely get any play. Creators are forced to find an alternate way to create and distribute their stories.
Here’s 3 reasons why the next Marvel will come out of Web3.
Times have changed.
Centralized distribution is a thing of the past. Content now comes at us from a million different angles — YouTube, Social Media, Streamers, Cable, VOD, Theatrical, Gaming. The amount of distribution channels make it difficult for established brands to maintain consistent exposure.
This means less kids will grow up obsessed with Star Wars and Batman.
Since content is fragmented, there’s an opportunity here for original stories to seep their way into the cultural conscious.
And Web3 native brands have an opportunity of a lifetime.
Many original stories lack marketing budgets and therefore fail gain any steam. NFT projects with active and passionate communities don’t have this issue.
An active community of ~5,000 NFT holders give projects an explosive marketing arm. This type of organic reach is unheard of outside of the NFT space.
But is it enough?
Even with a friendly macro environment and a strong community, projects still need top notch talent to craft amazing stories.
The ethos of Web3 revolves around decentralized ownership.
This model, in theory, should entice creators with:
• Creative control and ownership of their intellectual property, and
• Financial incentives that exceed what they’d receive in traditional media.
Creators will also need to decide how they’ll involve their communities in the storytelling process and how/if communities will share in future profits.
This is all hypothetical.
The model hasn’t been proven. And it won’t likely be proven until the next bull market. But the opportunity is there. What’s missing from the market is a successful case study.
The Web3 space needs a story-driven NFT project that proves two things:
That serious profits can be made off the backs of Web3 content, and
Hollywood caliber content can emerge from the Web3 space.
If Web3 continues to grow and projects continue to tell stories, I’m convinced the next Marvel will be Web3 native.
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