DAO Experience Design | by BrownryggWeb3 has a marshmallow problem | #5
Web3 has a marshmallow problem. In the 1970s Stanford conducted a well known experiment that tested the correlation of delayed gratification with long term success. In brief, a set of children were put in a room alone with a marshmallow. They were told that if they didn’t eat the marshmallow before the adult returned they would get two marshmallows. Majority of the kids stuffed themselves. However, the minority that waited for the adult to return were better able to deal with frustration and ...
DAO Experience Design | by BrownryggDesigning web3 for wonder | #1
Have you ever been curious, neigh - wondered, why the word ‘wonder’ is used so frequently in the web3 space? WonderFi Wonderland Protocol Wonderverse The Alice in Wonderland theme seems to be a strong metaphor for web3. But what does that mean? That we’re all just Alice on an uncontrollable rollercoaster ride of bunnies, mushrooms and morally ambiguous characters? I hope not. I mean, if we truly want to share the magic of web3 with the rest of the world - replying to the emotions that come wi...
DAO Experience Design | by BrownryggRight Actions = Appropriate Context | #51
This anecdote is often overlooked, yet vital in web3 communities. The acts of observing, contributing and participating are fundamentally separate acts with different desired outcomes. If we don’t create the appropriate context for these acts to be performed, the fundamental structure we build the community and culture on will be unaligned. Unaligned foundations never stood the test of time. This unalignment happens because if we do not present a desired action to a human within a context tha...
Community Architect for web3 startups 🏰 DAO Strategic process development consultant 🔮 Building at pubDAO & mClub 🎉 https://daoxd.xyz/
DAO Experience Design | by BrownryggWeb3 has a marshmallow problem | #5
Web3 has a marshmallow problem. In the 1970s Stanford conducted a well known experiment that tested the correlation of delayed gratification with long term success. In brief, a set of children were put in a room alone with a marshmallow. They were told that if they didn’t eat the marshmallow before the adult returned they would get two marshmallows. Majority of the kids stuffed themselves. However, the minority that waited for the adult to return were better able to deal with frustration and ...
DAO Experience Design | by BrownryggDesigning web3 for wonder | #1
Have you ever been curious, neigh - wondered, why the word ‘wonder’ is used so frequently in the web3 space? WonderFi Wonderland Protocol Wonderverse The Alice in Wonderland theme seems to be a strong metaphor for web3. But what does that mean? That we’re all just Alice on an uncontrollable rollercoaster ride of bunnies, mushrooms and morally ambiguous characters? I hope not. I mean, if we truly want to share the magic of web3 with the rest of the world - replying to the emotions that come wi...
DAO Experience Design | by BrownryggRight Actions = Appropriate Context | #51
This anecdote is often overlooked, yet vital in web3 communities. The acts of observing, contributing and participating are fundamentally separate acts with different desired outcomes. If we don’t create the appropriate context for these acts to be performed, the fundamental structure we build the community and culture on will be unaligned. Unaligned foundations never stood the test of time. This unalignment happens because if we do not present a desired action to a human within a context tha...
Community Architect for web3 startups 🏰 DAO Strategic process development consultant 🔮 Building at pubDAO & mClub 🎉 https://daoxd.xyz/
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It’s a well known fact that our behavior changes from context to context. Different contexts represent different jobs that we want to get done, and also a social protocol of how to connect in that environment.
Going to the mall has a functional job to be done an there is a very ambiguous social protocol for connection in that context. It’s rare you will make a new friend there (in fact it might be weird if you’re going to the mall to make new friends…if its not the 80s).
Going to an up an coming social bar alone has a less ambiguous social protocol and a emotional job to be done. Depending on what you’re wearing, and how you’re behaving it’s clear you want to make new friends - and it wouldn’t be weird in that context.
Attending a speed dating event has a very specific social protocol and a very specific emotional and social job to be done. In fact if you end up not seeking to connect it would come across as rude.
Some of the best environments to connect have well defined social protocols that people can rely one.
The good news is that we don’t have to cross our fingers and hope the right protocols magically emerge in our DAOs. We can design them with intention and with a specific outcome in mind.
We do this by caring enough to deploy strategic empathy, understanding the job our members are looking to get done…and design social protocols with those as our guide.
**********
Learn more about DAO Experience Design:
👇 Join my telegram channel by subscribing below 👇
It’s a well known fact that our behavior changes from context to context. Different contexts represent different jobs that we want to get done, and also a social protocol of how to connect in that environment.
Going to the mall has a functional job to be done an there is a very ambiguous social protocol for connection in that context. It’s rare you will make a new friend there (in fact it might be weird if you’re going to the mall to make new friends…if its not the 80s).
Going to an up an coming social bar alone has a less ambiguous social protocol and a emotional job to be done. Depending on what you’re wearing, and how you’re behaving it’s clear you want to make new friends - and it wouldn’t be weird in that context.
Attending a speed dating event has a very specific social protocol and a very specific emotional and social job to be done. In fact if you end up not seeking to connect it would come across as rude.
Some of the best environments to connect have well defined social protocols that people can rely one.
The good news is that we don’t have to cross our fingers and hope the right protocols magically emerge in our DAOs. We can design them with intention and with a specific outcome in mind.
We do this by caring enough to deploy strategic empathy, understanding the job our members are looking to get done…and design social protocols with those as our guide.
**********
Learn more about DAO Experience Design:
👇 Join my telegram channel by subscribing below 👇
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