Community Architect for web3 startups 🏰 DAO Strategic process development consultant 🔮 Building at pubDAO & mClub 🎉 https://daoxd.xyz/
Community Architect for web3 startups 🏰 DAO Strategic process development consultant 🔮 Building at pubDAO & mClub 🎉 https://daoxd.xyz/
Subscribe to DAO Experience Design | by Brownrygg
Subscribe to DAO Experience Design | by Brownrygg
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It’s a well known fact that our behavior changes from context to context. Different contexts represent different jobs that we want to get done, and also a social protocol of how to connect in that environment.
Going to the mall has a functional job to be done an there is a very ambiguous social protocol for connection in that context. It’s rare you will make a new friend there (in fact it might be weird if you’re going to the mall to make new friends…if its not the 80s).
Going to an up an coming social bar alone has a less ambiguous social protocol and a emotional job to be done. Depending on what you’re wearing, and how you’re behaving it’s clear you want to make new friends - and it wouldn’t be weird in that context.
Attending a speed dating event has a very specific social protocol and a very specific emotional and social job to be done. In fact if you end up not seeking to connect it would come across as rude.
Some of the best environments to connect have well defined social protocols that people can rely one.
The good news is that we don’t have to cross our fingers and hope the right protocols magically emerge in our DAOs. We can design them with intention and with a specific outcome in mind.
We do this by caring enough to deploy strategic empathy, understanding the job our members are looking to get done…and design social protocols with those as our guide.
**********
Learn more about DAO Experience Design:
👇 Join my telegram channel by subscribing below 👇
It’s a well known fact that our behavior changes from context to context. Different contexts represent different jobs that we want to get done, and also a social protocol of how to connect in that environment.
Going to the mall has a functional job to be done an there is a very ambiguous social protocol for connection in that context. It’s rare you will make a new friend there (in fact it might be weird if you’re going to the mall to make new friends…if its not the 80s).
Going to an up an coming social bar alone has a less ambiguous social protocol and a emotional job to be done. Depending on what you’re wearing, and how you’re behaving it’s clear you want to make new friends - and it wouldn’t be weird in that context.
Attending a speed dating event has a very specific social protocol and a very specific emotional and social job to be done. In fact if you end up not seeking to connect it would come across as rude.
Some of the best environments to connect have well defined social protocols that people can rely one.
The good news is that we don’t have to cross our fingers and hope the right protocols magically emerge in our DAOs. We can design them with intention and with a specific outcome in mind.
We do this by caring enough to deploy strategic empathy, understanding the job our members are looking to get done…and design social protocols with those as our guide.
**********
Learn more about DAO Experience Design:
👇 Join my telegram channel by subscribing below 👇
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