Finding what works is often more difficult than we think at the start of a project. It takes an exiting idea, curiosity, tenacity, enthusiasm, good will, caring, infrastructure, strategy; and if we really want to give it our all, strategic empathy. Most web3 communities start with an exciting idea, lots of enthusiasm and good will. The problem with these three is that they require a lot of energy, and once that energy is gone we don’t have any left to find what actually works. And so we get s...