How to start the conversationWhen it comes to the NFTs, we at Cake know they are the future of how customers will interact with brands whether it be consumer brands or the individual brands of artists and creatives. The newest adopters of the blockchain world are just starting their introduction to NFTs, and we are at a time where the adoption timelines of the blockchain technology are only getting shorter. The common question today, “What is an NFT?” doesn’t begin to address the power custom...