A Primer on OKX Web 3.0 Wallet

Note: I would rather define this entry as a glance at the OKX web3 wallet than a deep dive into it due to time restrictions. Thanks for your understandings.

Statistics

  • OKX DEX Daily Active User on Ethereum is nearly 500-600 per day recently.

  • OKX DEX 24h user count is about 5636.

source: Dune Analytics

Product Positioning

  • Decentralized wallet (an address + seed phrases/private key)

  • Non-custodial (true assets instead of receivables)

  • All-in-one web 3.0 gateway (Asset Management, Trade/Swap/Bridge/NFT marketplace, multichain, 70+chains, 1000+DApps,跨链异构钱包)

    • DeFi -X routing algorithm, 为用户寻找cost最低,收益最高的order(核心竞争力)

    • 一套助记词管理一个wallet, 一个wallet里有多个account,每个account在70+链上都有地址账户

    • 一个marketplace集成7个source平台(Lookrare,X2Y2 etc.),支持sell挂牌在两个平台(OKX和Open sea),且挂牌在OKX不收手续费

  • Free-of-charge (so far, it has not announced any Basic/Pro or Subscribe fee plan yet)

Target Users

  • Previous OKX exchange users who have been affected by the Compliance Act. Such as individual users who are not eligible to pass KYC.

  • Web 3.0 products active users/degens, especially DeFi veterans and NFT collectors who need to interact with various DeFi protocols and different NFT marketplaces.

  • Web 3.0 newbies/beginners, in particular, the elder generation who are vulnerable to fake CEX applications. (Yes, compared with Gen Z, they could be classified as ‘elder’. 例如大妈系炒币者)

Market and Competition

  • Market Trends

    1. Almost all software-based web 3.0 wallets are free-of-charge.

    2. Leading CEXs quickly enter this market one by one.

    3. Emerging technologies, such as the AA smart contract wallet, have powered the Web 3.0 wallet market.

    4. DeFi is burgeoning. (source: Defillama)

  • Competitors

    Due to time restrictions. 其实此处最好的内容表现形式是细致到哪些功能是竞品有,而OKX钱包没有的。即以表格的形式,横列是每个产品名称,纵列是功能,然后对应打勾。

    1. Hardware/Cold Wallet → web 3.0 wallet

      OneKey, COBO, Ledger, Trezor, Safepal, Keystone etc. However, they could also be partner, such as the parterniship between Keystone and OKX web3. OneKey is more ambitious to explore the DeFi business within its client terminal.

      Strengthenesses: Security

      Weaknesses: User experience, Hardware Cost

    2. CEX → web 3.0 wallet

      Binance, Bitget, Gate.io etc. Binance is a little bit lag and just announced its Web 3.0 wallet recently. Bitget is the arch-rival for OKX in this domain.

      Strengthenesses: Can leverage CEX Trading volume, Liquidity, Trading pairs; CEX<→DeFi seamlessly switch; most are MPC wallet; User Experience

      Weaknesses: Adoption

    3. Coventional Hot web 3.0 wallet

      Metamask, imToken, Token Pokect, Trust Wallet, Wallet Connect, Fewcha, Martain, Coin98 etc.

      Strengthenesses: User behaviour pattern (familiar with them)

      Weaknesses: limitations caused by the ecosystem positioning

User-Centric Analysis

  • User Needs and Pain Points

    1. An alternative solution to across the regulation barrier. As the crypto market has been undergoing extra pressure from the compliance and regulatory authorities in the past 3 years, previous CEX active users, who were not eligible to continue using certain CEX applications in specific regions, are eager to find an alternative solution to pass KYC and keep being engaged with the Web 3.0 space. -→Decentralized Wallet

    2. Fear of rug and misappropriation. Lesson learned from FTT, JPEX, etc., crypto investors, particularly individual investors, need a solution to well manage their assets with full authority and transparency to avoid unanticipated losses generated by CEX custody. -→Non-custodial

    3. Pave the road for Web 3.0 products mass adoption.

      • Web 3.0 early adopters and Degens are fed up with installing and maintaining different wallets for different layer-1 and layer-2 products. They need a hassle-free integrated wallet that enables users to manage their crypto assets on different chains within one dashboard. -→All-in-one Web 3.0 Gateway

        For example, Metamask only supports chains that employ the EVM architecture. If users need to explore the non-EVM world, they need to install specific wallets associated with the target layer 1 accordingly (such as Phantom for the Solana ecosystem and Alby for the BRC20 ecosystem).

        To some extent, OKX Web 3.0 Wallet could be treated as a level-up for the TokenPocket wallet when comes to this aspect.

      • Users need a way to replace the mnemonic method, or, at least, to make seed phrases simpler to memory without making any compromise to wallet security. -→MPC/Keyless/AA wallet

  • User Feedback and Behavior

    Skip.

    ( People who are interested in this topic could extract on-chain data to monitor how many addresses are created by OKX web3 per day. How many active users per day? What are the trading volume and the bridge volume from OKX web3 per day? etc… You could also conduct a qualitative semantic analysis based on unstructured off-chain data from the OKX web3 community channels, such as Discord, X, Telegram, etc.)

    Here are a list you may find helpful to extract on-chain data:

  • TokenInsight

  • Token Terminal

  • Defillama

  • Dune

  • Chaineye

Product Funtionality and Features

  • Feature Set

    Please see【腾讯文档】OKX Web 3.0 Wallet https://docs.qq.com/mind/DSmFFT1VUYlJ2QlBi

  • Core functionality and features

    1. 跨链异构钱包,一站式解决用户只想用一个钱包就覆盖所有layer1生态的需求。

    2. 没有KYC模块。

    3. 没有资产托管。

  • Usability and User Experience (UX/UI)

    • 设计语言:黑白色为主,线条图案button简洁明了

    • 产品模块layout及交互:顶部一键切换按钮,switch to Exchange

    • 产品content:无论technical content还是marketing content目前来看都比较准确清晰。需要提示额外辅助信息的地方基本都有做到用?提示。在一些地方预判了用户可能会犯错的地方,并nudge用户避免了错误。

Technical Aspects

  • Scalability and Performance

    1. 兼容性和扩展性都领先同类。提供chrome plugin版本、App版本。提供API和自定义添加chain。提供导入钱包,支持三种cold wallet。

    2. 功能响应速度小于0.1秒,用户在功能之间切换体验丝滑

  • Security

    1. 提供iCloud backup

    2. 支持keyless MPC钱包的创建

    3. 支持链接Cold wallet

Business and Revenue Model

目前创建钱包、DeFi order、NFT 挂牌sell都不收费,只有衍生品有明确列出手续费(普通level 1 用户 0.3%)。

Growth and Adoption

  • User Acquisition and Retention - Skip. I am not an exprert in this field.

  • Market Expansion - Skip