The dominant script in startups is external: find a market problem, design a solution, scale it, and extract value. On paper it makes sense, but it often produces founders solving issues they don’t live with.

The feed was once social, now it’s statistical. It began as an extension of your close network: family, friends, and peers. Now it mirrors the platform’s profit motive.

Society mistakes wealth for leadership. The one with money is treated as the one with authority. But money is a tool, not a trait. The ones people follow are the ones who create meaning.

273 Sleeves is a blockchain-native homage to John Cage’s 4′33″, reimagined as 273 digital vinyl sleeves, each holding 1 second of intentional silence. Holders mint, record, and submit ambient audio to compose a new version of 4′33″ collectively authored, permissionlessly published, and archived by the Higher protocol. One sleeve. One second. One moment pressed forever.