Be NiceThird waves are generally a reaction to the things that came before them. This creates conditions for members to give off a superiority complex, especially when it’s where the cool kids or smartest kids are hanging out. “Third Wave Coffee” had this problem too, at least through the mid 2000s. There was an issue with mean baristas. Customers felt judged, like they had to look or order a certain way to get good service. Coffeeshops had to work hard to turn this around. Teams were retrenc...
