Today, let's explore a slightly controversial but crucial topic: why chasing trends in music is a formula for failure. At least long-term.
Why This Matters
Chasing trends might seem like a quick path to relevance and popularity, but it's often a short-lived victory. When you focus solely on what's trending, you risk losing your unique artistic voice. The real magic happens when you stay true to your style and innovate within it.
Before we dive in, here are a couple of tweets that inspired this newsletter.
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Now, let’s dive in.
Authenticity vs. Trend-chasing
Authenticity in music creation is vital. Imagine two artists: Artist A constantly shifts styles to align with the latest trends, while Artist B consistently develops their unique sound. Over time, Artist B's fans grow more engaged and loyal, drawn to the authenticity and personal connection. Artist A, on the other hand, may struggle to establish a dedicated fanbase due to the lack of a consistent musical identity.
Longevity and Artistic Growth
Longevity in the music industry is often tied to an artist's ability to evolve while maintaining a core identity. Consider an artist who resists the urge to jump on every trending genre and instead, focuses on deepening their craft within their chosen style. This approach not only helps in building a lasting career but also encourages genuine artistic growth and innovation.
The Risk of Homogenization
When too many artists chase the same trends, the result is a homogenized music landscape. This not only stifles creativity but also makes it harder for artists to stand out. In contrast, those who dare to be different, who blend their influences into something new, often set the next trend rather than follow it.
I encourage you to find and nurture your unique sound. Let your music be a true reflection of who you are and what you stand for. In a world full of echoes, be a voice. Here's to making music that resonates with your soul and connects deeply with your audience.
Song Of The Week
Transcendence - MEMBA w/ Kahani
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Just a quick reminder that my playlist 'The Crown Jewels' has been updated with some fresh tunes! Make sure to give it a listen and follow, as I update it every week. If you have music you'd like to share or think should be added, just hit me up on Twitter and slide into my DMs with your tracks!
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