This article examines the pitfalls of current crypto airdrop incentive mechanisms, arguing that relying solely on native token rewards often leads to fleeting engagement, low user retention, and ecosystem exhaustion. In recent years, massive airdrops before Token Generation Events (TGE) have become standard practice. Projects leverage free tokens to generate hype and attract users pre-launch. Yet, the reality is often an "all-time high at launch," followed by rapid declines in both attention ...
