A few months ago, I was preparing the remix drop for my song 'SHAKE'. I mentioned to Nishu that I was mood boarding and curating red images to share leading up to the drop. He offered to make a filter tool and I shared it with a few friends, inviting them to play. I let them know that I would signal when it was time to share, but I never expected what unfolded. Friends started sharing their images and a few changed their pfp to a filtered red version. It exploded into a timeline full of red a...